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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep132013

Brow-Beaters: Kaepernick, Wilson Kinda, Sorta Have Bet On NBC's 'SNF' Game

By Barry Janoff

September 12, 2003: Some players in the NFL may be called highbrow and others may be called lowbrow. Colin Kaepernick and Russell Wilson could be described as eyebrow.

When the San Francisco 49ers travel to Seattle to play the Seahawks on national TV this Sunday, viewers will be paying close attention to the arms and legs of Niners quarterback Kaepernick and Seattle quarterback Wilson.

Fans of Madden NFL 25 will also be paying attention to the eyebrows of the two men.

A friendly wager between Kaepernick and Wilson calls for the losing quarterback to shave off one of his eyebrows. The wager was unveiled in a TV spot in anticipation of their NBC Sunday Night Football game that shows both men playing against each other in EA Sports' Madden NFL 25. (See the full spot here.)

EA Sports is supporting the TV spot with social media including Twitter, FaceBook and YouTube, sharing "more news about the wager."

EA Sports is using the promotion to keep interest high in its video game, which was released at the end of August. Sales of Madden NFL 25 (the 25th anniversary of the game) topped one million units its first week versus 1.65 million last year (for Madden NFL 13), according to industry analysts.

Wilson, however, burst the bubble. During an interview earlier this week on Seattle's KJR-AM sports radio, he revealed that the bet was based more in fun than fact.

When asked by radio host Dave "Softy" Mahler, "Did you really make a bet with Kaepernick that the loser would shave off an eyebrow?" Wilson laughed and replied, "It was more of just a friendly, joking around type deal. It's not real serious. We'll probably do something digitally. Something like that."

The Madden NFL 25 version of the Niners versus the Seahawks "was three times more popular than any other [game] during the first week," according to EA Sports.

The facial hair situation is not the only objective at stake. Both teams go into the game 1-0 and favorites to win the NFC West. Only one can make it to the Super Bowl (if either does at all).

Sunday Night Football this past weekend, featuring a game between the New York Giants and Dallas Cowboys attracted more than 23.2 million viewers and was the top-rated program of the night, according to NBC.

Barry Sanders Runs Around For Madden NFL 25

Madden NFL 25 Seeks All-Time NFL Team

See Story at Brief

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