Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Thursday
Apr252019

Patrick Mahomes Goes From Madden Game-Player To Cover Of Madden NFL 20

By Barry Janoff

April 25, 2019: There are a lot of “it” moments during the NFL offseason, and the unveiling of the cover athlete for EA Sports’ NFL Madden is certainly one of them.

Welcome to the Madden cover club, Patrick Mahomes II, quarterback for the Kansas City Chiefs, who was named cover athlete for Madden NFL 20 and said it brings him full circle because he “played Madden with my dad when I was a kid.”

Coming off an All-Pro and MVP season in which he led the Chiefs to a 12-4 record and into the AFC championship game for the first time since 1993, Mahomes is the youngest player (23) to win NFL MVP honors since Dan Marino in 1984 and is the first Chief to earn the cover, according to EA Sports.

Mahomes is already having an all-pro marketing off-season.

in addition to the Madden cover, Mahomes is part of a new campaign from Oakley (along with Aaron Judge and other sports stars) and has done work for such marketing partners as adidas and Hunt’s Ketchup.

Mahomes, coming off a sophomore season in which he passed for 50 TDs and 5,381 yards, is No. 5 on the list of best-selling NFL merchandise from this past season, according to the NFL Players Assn.

That includes the third best-selling Nike jersey.

EA Sports unveiled the cover with a multi-platform campaign, including a promo spot, “Face of the Franchise ft. Patrick Mahomes,” digital and social media.

“The last year has been life-changing for me and landing the cover of Madden NFL 20 is both a huge honor and a dream come true as a lifelong Madden fan,” Mahomes said via EA Sports.

“I played Madden with my dad when I was a kid, and this is definitely a full-circle moment for me.”

In addition to the cover, Mahomes “inspired and contributed to the development” of Face of the Franchise: QB1.

The “new and personalized career campaign in Madden NFL 20 allows fans to create their own college quarterback to play through the College Football National Championship playoff, the NFL Combine, the NFL Draft and a career as a starting quarterback for an NFL team, according to EA Sports.

“To also get the opportunity to impact the experience in the new Face of the Franchise: QB1 by providing input on the gameplay is something I never expected,” said Mahomes.

This year, EA Sports said that Madden NFL 20 would also have an “Urban Symphony.”

It was described as a “soundtrack that highlights pop culture, hip-hop music and urban lifestyle trends, while mixing in traditional musical elements of the sport (i.e. marching bands) to create an original soundtrack that truly delivers on the emotion, history and meaning of football.”

Also new to Madden NFL 20 is Superstar X-Factor, which “brings the stars of the NFL to life as they demonstrate the unique abilities that make them the best in the game.”

“The last year has been life-changing for me and landing the cover of Madden NFL 20 is both a huge honor and a dream come true."

According to Seann Graddy, executive producer for Madden NFL 20, “The team this year wanted to ensure that the superstars of the NFL responded and played differently in all aspects in Madden, just as they do on the field every Sunday – we wanted to make sure the stars felt like stars.

EA Sports said people can also expect “new player celebrations, run/pass option (RPO) plays and unique playbooks.”

Madden NFL 20 is now available for pre-order and will be released worldwide on Aug. 2 for Xbox One, PlayStation4 and Origin for PC.

Judge, Mahomes Star In Oakley Global Campaign

Back to Home Page