Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

'Lara Croft: Tomb Raider' Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr042017

UA: Majestic Athletic To Continue As MLB Apparel Supplier Under Fanatics Acquisition

By Barry Janoff

April 4, 2017: In a move initiated last summer, VF Corp. today confirmed that it would sell its Licensed Sports Group to online sports apparel retailer Fanatics.

LSG is headed by the Majestic Athletic brand, which has had a relationship with MLB since 1982 and has been the league’s official on-field apparel supplier since 2005.

Financial terms of the deal were not released.

In December, MLB signed a ten-year deal naming Under Armour the exclusive MLB provider of all on-field uniform components, replacing Majestic beginning with the 2020 season.

Under terms of the same deal, Fanatics was granted "broad consumer product licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics fan gear."

The deal left unresolved Majestic Athletic's status with MLB beyond 2019 and the future of the Majestic Athletic facility in Eason, PA, which employs about 600 people.

But Fanatics said it has also acquired the facility, located about 80 miles north of Philadelphia.

Concurrently, Under Armour in a statement said it would "continue the long-standing tradition of Major League Baseball's on-field uniforms being built by the dedicated workers of Easton, Pennsylvania, home of Majestic’s facility."

According to Under Armour, "The men and women of Easton will continue to play a major role in building Under Armour’s MLB team apparel business."

The decisions were confirmed during a media event to unveil the alliance held this afternoon at the Majestic Athletic factory, attended by MLB commissioner Rob Manfred, reps from Fanatics and Majestic Athletic and local and state politicians.

Under Armour and Fanatics said they expect to offer an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season.

In a recent financial statement, VF said that "revenues for its Imagewear coalition hit $1.1 billion in 2015, with LSG representing about half of that amount."

Jacksonville, Fla.-based Fanatics’ partners include the NFL, MLB, NBA, NHL, Nascar, MLS, NBC Sports, CBS Sports, Fox Sports and more than 200 collegiate and professional team properties across all leagues

Beginning in the 2020 MLB season, Under Armour becomes the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear and year-round training apparel for all 30 MLB clubs.

In addition to MLB, Majestic also supplies apparel and fanware through licensing agreements with various other U.S. and international professional sports leagues and teams.
 
VF Corp. plans to focus on its other high-profile brands, including The North Face, Timberland, Vans, Lee, Wrangler and Nautica.

"As active portfolio managers, we constantly assess the composition of our company to ensure VF’s portfolio is aligned with our strategic objectives and positioned to maximize growth and return to our shareholders," Eric Wiseman, VF’s chairman and CEO, said in a statement earlier this year explaining VF’s strategy.

"In this respect, we are exploring options for our LSG business to position the organization to continue its success and achieve its future potential," said Wiseman.

To coincide with the start of the 2017 MLB season, Majestic Athletic launched a new multi-media effort under its umbrella campaign, "My Team My Colors."

Among those in the effort are Majestic spokesmen including Nolan Arenado (Colorado Rockies), Miguel Cabrera (Detroit Tigers), Francisco Lindor (Cleveland Indians),  Joc Pederson (Los Angeles Dodgers), Kevin Pillar (Toronto Blue Jays), Gary Sanchez (New York Yankees), Kyle Schwarber (Chicago Cubs), Giancarlo Stanton (Miami Marlins) and Noah Syndergaard (New York Mets).

The premise of this year’s "My Team My Colors" finds the players creating artwork of the cities in which they play using brushes, canvas and paint-covered baseballs and bats.

The campaign is debuting during MLB's Opening Week across multimedia platforms including MLB.com, MLB Network, MLB venues and with Majestic retailer partners.

The VF Corp.-Fanatics transaction, which is expected to close in the second quarter of this year, is subject to standard customary closing conditions for a closing to occur.

Majestic Paints The Town 'My Team My Colors' With MLB Stars

Under Armour, Fanatics Play The Field With MLB

Back to Home Page