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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Apr042017

UA: Majestic Athletic To Continue As MLB Apparel Supplier Under Fanatics Acquisition

By Barry Janoff

April 4, 2017: In a move initiated last summer, VF Corp. today confirmed that it would sell its Licensed Sports Group to online sports apparel retailer Fanatics.

LSG is headed by the Majestic Athletic brand, which has had a relationship with MLB since 1982 and has been the league’s official on-field apparel supplier since 2005.

Financial terms of the deal were not released.

In December, MLB signed a ten-year deal naming Under Armour the exclusive MLB provider of all on-field uniform components, replacing Majestic beginning with the 2020 season.

Under terms of the same deal, Fanatics was granted "broad consumer product licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics fan gear."

The deal left unresolved Majestic Athletic's status with MLB beyond 2019 and the future of the Majestic Athletic facility in Eason, PA, which employs about 600 people.

But Fanatics said it has also acquired the facility, located about 80 miles north of Philadelphia.

Concurrently, Under Armour in a statement said it would "continue the long-standing tradition of Major League Baseball's on-field uniforms being built by the dedicated workers of Easton, Pennsylvania, home of Majestic’s facility."

According to Under Armour, "The men and women of Easton will continue to play a major role in building Under Armour’s MLB team apparel business."

The decisions were confirmed during a media event to unveil the alliance held this afternoon at the Majestic Athletic factory, attended by MLB commissioner Rob Manfred, reps from Fanatics and Majestic Athletic and local and state politicians.

Under Armour and Fanatics said they expect to offer an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season.

In a recent financial statement, VF said that "revenues for its Imagewear coalition hit $1.1 billion in 2015, with LSG representing about half of that amount."

Jacksonville, Fla.-based Fanatics’ partners include the NFL, MLB, NBA, NHL, Nascar, MLS, NBC Sports, CBS Sports, Fox Sports and more than 200 collegiate and professional team properties across all leagues

Beginning in the 2020 MLB season, Under Armour becomes the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear and year-round training apparel for all 30 MLB clubs.

In addition to MLB, Majestic also supplies apparel and fanware through licensing agreements with various other U.S. and international professional sports leagues and teams.
 
VF Corp. plans to focus on its other high-profile brands, including The North Face, Timberland, Vans, Lee, Wrangler and Nautica.

"As active portfolio managers, we constantly assess the composition of our company to ensure VF’s portfolio is aligned with our strategic objectives and positioned to maximize growth and return to our shareholders," Eric Wiseman, VF’s chairman and CEO, said in a statement earlier this year explaining VF’s strategy.

"In this respect, we are exploring options for our LSG business to position the organization to continue its success and achieve its future potential," said Wiseman.

To coincide with the start of the 2017 MLB season, Majestic Athletic launched a new multi-media effort under its umbrella campaign, "My Team My Colors."

Among those in the effort are Majestic spokesmen including Nolan Arenado (Colorado Rockies), Miguel Cabrera (Detroit Tigers), Francisco Lindor (Cleveland Indians),  Joc Pederson (Los Angeles Dodgers), Kevin Pillar (Toronto Blue Jays), Gary Sanchez (New York Yankees), Kyle Schwarber (Chicago Cubs), Giancarlo Stanton (Miami Marlins) and Noah Syndergaard (New York Mets).

The premise of this year’s "My Team My Colors" finds the players creating artwork of the cities in which they play using brushes, canvas and paint-covered baseballs and bats.

The campaign is debuting during MLB's Opening Week across multimedia platforms including MLB.com, MLB Network, MLB venues and with Majestic retailer partners.

The VF Corp.-Fanatics transaction, which is expected to close in the second quarter of this year, is subject to standard customary closing conditions for a closing to occur.

Majestic Paints The Town 'My Team My Colors' With MLB Stars

Under Armour, Fanatics Play The Field With MLB

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