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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in VF (1)

Tuesday
Apr042017

UA: Majestic Athletic To Continue As MLB Apparel Supplier Under Fanatics Acquisition

By Barry Janoff

April 4, 2017: In a move initiated last summer, VF Corp. today confirmed that it would sell its Licensed Sports Group to online sports apparel retailer Fanatics.

LSG is headed by the Majestic Athletic brand, which has had a relationship with MLB since 1982 and has been the league’s official on-field apparel supplier since 2005.

Financial terms of the deal were not released.

In December, MLB signed a ten-year deal naming Under Armour the exclusive MLB provider of all on-field uniform components, replacing Majestic beginning with the 2020 season.

Under terms of the same deal, Fanatics was granted "broad consumer product licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics fan gear."

The deal left unresolved Majestic Athletic's status with MLB beyond 2019 and the future of the Majestic Athletic facility in Eason, PA, which employs about 600 people.

But Fanatics said it has also acquired the facility, located about 80 miles north of Philadelphia.

Concurrently, Under Armour in a statement said it would "continue the long-standing tradition of Major League Baseball's on-field uniforms being built by the dedicated workers of Easton, Pennsylvania, home of Majestic’s facility."

According to Under Armour, "The men and women of Easton will continue to play a major role in building Under Armour’s MLB team apparel business."

The decisions were confirmed during a media event to unveil the alliance held this afternoon at the Majestic Athletic factory, attended by MLB commissioner Rob Manfred, reps from Fanatics and Majestic Athletic and local and state politicians.

Under Armour and Fanatics said they expect to offer an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season.

In a recent financial statement, VF said that "revenues for its Imagewear coalition hit $1.1 billion in 2015, with LSG representing about half of that amount."

Jacksonville, Fla.-based Fanatics’ partners include the NFL, MLB, NBA, NHL, Nascar, MLS, NBC Sports, CBS Sports, Fox Sports and more than 200 collegiate and professional team properties across all leagues

Beginning in the 2020 MLB season, Under Armour becomes the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear and year-round training apparel for all 30 MLB clubs.

In addition to MLB, Majestic also supplies apparel and fanware through licensing agreements with various other U.S. and international professional sports leagues and teams.
 
VF Corp. plans to focus on its other high-profile brands, including The North Face, Timberland, Vans, Lee, Wrangler and Nautica.

"As active portfolio managers, we constantly assess the composition of our company to ensure VF’s portfolio is aligned with our strategic objectives and positioned to maximize growth and return to our shareholders," Eric Wiseman, VF’s chairman and CEO, said in a statement earlier this year explaining VF’s strategy.

"In this respect, we are exploring options for our LSG business to position the organization to continue its success and achieve its future potential," said Wiseman.

To coincide with the start of the 2017 MLB season, Majestic Athletic launched a new multi-media effort under its umbrella campaign, "My Team My Colors."

Among those in the effort are Majestic spokesmen including Nolan Arenado (Colorado Rockies), Miguel Cabrera (Detroit Tigers), Francisco Lindor (Cleveland Indians),  Joc Pederson (Los Angeles Dodgers), Kevin Pillar (Toronto Blue Jays), Gary Sanchez (New York Yankees), Kyle Schwarber (Chicago Cubs), Giancarlo Stanton (Miami Marlins) and Noah Syndergaard (New York Mets).

The premise of this year’s "My Team My Colors" finds the players creating artwork of the cities in which they play using brushes, canvas and paint-covered baseballs and bats.

The campaign is debuting during MLB's Opening Week across multimedia platforms including MLB.com, MLB Network, MLB venues and with Majestic retailer partners.

The VF Corp.-Fanatics transaction, which is expected to close in the second quarter of this year, is subject to standard customary closing conditions for a closing to occur.

Majestic Paints The Town 'My Team My Colors' With MLB Stars

Under Armour, Fanatics Play The Field With MLB

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