Special to NYSportsJournalism.com
July 16, 2014: In an ongoing effort to expand its presence and appeal worldwide, Manchester United Football Club has signed a multi-season sponsorship deal with international food brand Nissin as a global partner.
Founded in Osaka, Japan in 1948, Nissin is best known for its instant noodles, which, according to the company, were invented by its founder, Momofuku Ando, "who developed the convenience food as an answer to food rationing after World War II." Its products are available in more than 80 countries, with Cup Noodles being its most recognizable item.
Financial terms of the alliance were not revealed.
Manchester United of the Barclays English Premier League is considered to be the most valuable sports franchise in the world, valued in excess of $2.2 billion, according to Forbes. The club is majority owned by the family of the late Malcom Glazer, which also owns the NFL's Tampa Bay Buccaneers.
Other ManU marketing partners include jesery sponsor Chevrolet, DHL, Bulova, Aeroflot, Epson and Singha.
Team executives earlier this week unveiled a ten-year deal with adidas, valued at $1.3 billion, in which the company would replace Nike as the team's official kit supplier, beginning with the 2015-16 season.
Manchester United lays claim to more than 659 million fans worldwide.
In the first year of the partnership, the food brand said it would produce Nissin and Manchester United branded food products worldwide, supported by a "unique campaign linking the club with its products."
Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official Club publications, MUTV and the club’s official Web site.
“Nissin has a proven record of supporting leading sports organzations, making them a fitting global partner for Manchester United."
In addition, Nissin said the ManU alliance would kick-start a project in collaboration with athletes and sports teams under the theme, "Hungry to Win."
According to Koki Ando, CEO for Nissin Foods Holdings Co. Ltd,,“We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United, [which] is the best in the world in name and in reality.”
"The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over," Manchester United’s group managing director, Richard Arnold, said in a statement. “Nissin also has a proven record of supporting leading sports organizations, making them a fitting global partner for Manchester United. We look forward to working together.”
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