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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov082013

Manchester United Unveils Timely Ads In Global Bulova Marketing Campaign

By Barry Janoff

November 8, 2013: Manchester United, which is part of the Barclays English Premier League but boasts followers worldwide, will be featured in a global multi-level campaign from Bulova.

The multi-million dollar integrated campaign will appear in Asia, Europe, North America, South America and Australia through 2014, according to Bulova.

Manchester United was listed as the second most valuable sports franchise in the world this year by Forbes (behind Real Madrid FC), worth more than $3.1 billion. The club is majority owned by Malcolm Glazer, who also is majority owner of the NFL's Tampa Bay Buccaneers.

This marks the first major ad push between ManU and Bulova since Bulova signed a three-year deal earlier this year to become the official timekeeper for the soccer club.

The campaign will be anchored by TV, radio, digital, social media including Twitter and Facebook, out-of-home, POP and print lifestyle, sports and men’s books. Among the players featured in the effort will be Wayne Rooney, Shinji Kagawa and Javier Hernandez.

Marketing comes with the tag line, "Exciting Times Are Coming."

ManU's other marketing partners include jersey-front sponsor Aon, Nike, Chevrolet, DHL, Epson, Singha, and Thomas Cook.

“When searching for a partner that truly resonated on a global scale, we recognized Manchester United as a perfect fit."

“Bulova’s partnership with Manchester United is a tremendous opportunity to grow our brand internationally,” Eric Hofmann, vp-marketing for Bulova, said in a statement. “When searching for a partner that truly resonated on a global scale, we recognized Manchester United as a perfect fit, and anticipate that consumers will be just as excited as we are to see us come together to celebrate precision, innovation and craftsmanship, all driving principles for both brands.”

Bulova said that co-branded, Swiss-made watches for consumers would be available in spring 2014, each featuring the Manchester United club crest. Select styles would be available in limited edition solid gold, titanium and stainless steel models.

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