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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun112014

MapQuest Shows MLB Fans The Way Around Baseball Stadiums, Cities, Sites

Special to NYSportsJournalism.com

June 11, 2014: Major League Baseball wants fans and travelers to know their way around ballparks and host cities as well as players know their way around the bases.

To that end, MLB.com has joined with MapQuest to launch an original online video series, “Key to the City,” described as "completely customized ballpark content featuring 'Game Day Guides' for all 30 MLB teams."

The series goes far beyond directions to the stadium, offering up restaurants, shops and attractions intended to enhance the in-game experience.

The series is hosted by comedian Matt Fisher, a member of the Upright Citizens Brigade Theatre, who adds a humorous, irreverent tone to the proceedings.

The “Key to the City” series complements MapQuest’s "Game Day Guides," which include articles created by MapQuest’s editorial team along with area travel experts "who know MLB ballparks and cities inside-and-out."

“MapQuest is perhaps best known for its maps and directions, but what we believe we do is deliver people to more meaningful experiences,” Brian McMahon, general manager for MapQuest, said in a statement. “Sometimes our users know exactly where they’re headed, and other times, they need us to inform their decisions with the most relevant options. Our partnership with MLB.com addresses two of the top searches from our community — baseball and travel.”

The series launched this week with a look at Denver, where MapQuest is headquartered, and the Colorado Rockies and Coors Field. It includes visits to such local sites as Coors Brewery, the Hidee gold mine, Cherry Cricket restaurant and Hammond's Candy Factory.

Next in order are such cities as New York, Los Angeles, Chicago, Washington DC and Boston.

According to Michael Yessis, editor-in-chief for MapQuest, “MLB ballparks and the surrounding areas have distinct personalities and they deserve to be explored. Our game day guides capture the flavor of these parks and passions of teams’ fans.”

Support for the original content series includes MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app and at MLB.com and all 30 MLB team Web sites.

MapQuest said it also offers custom-branded MLB team experiences, available within its iOS and Android apps.

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