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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun112014

MapQuest Shows MLB Fans The Way Around Baseball Stadiums, Cities, Sites

Special to NYSportsJournalism.com

June 11, 2014: Major League Baseball wants fans and travelers to know their way around ballparks and host cities as well as players know their way around the bases.

To that end, MLB.com has joined with MapQuest to launch an original online video series, “Key to the City,” described as "completely customized ballpark content featuring 'Game Day Guides' for all 30 MLB teams."

The series goes far beyond directions to the stadium, offering up restaurants, shops and attractions intended to enhance the in-game experience.

The series is hosted by comedian Matt Fisher, a member of the Upright Citizens Brigade Theatre, who adds a humorous, irreverent tone to the proceedings.

The “Key to the City” series complements MapQuest’s "Game Day Guides," which include articles created by MapQuest’s editorial team along with area travel experts "who know MLB ballparks and cities inside-and-out."

“MapQuest is perhaps best known for its maps and directions, but what we believe we do is deliver people to more meaningful experiences,” Brian McMahon, general manager for MapQuest, said in a statement. “Sometimes our users know exactly where they’re headed, and other times, they need us to inform their decisions with the most relevant options. Our partnership with MLB.com addresses two of the top searches from our community — baseball and travel.”

The series launched this week with a look at Denver, where MapQuest is headquartered, and the Colorado Rockies and Coors Field. It includes visits to such local sites as Coors Brewery, the Hidee gold mine, Cherry Cricket restaurant and Hammond's Candy Factory.

Next in order are such cities as New York, Los Angeles, Chicago, Washington DC and Boston.

According to Michael Yessis, editor-in-chief for MapQuest, “MLB ballparks and the surrounding areas have distinct personalities and they deserve to be explored. Our game day guides capture the flavor of these parks and passions of teams’ fans.”

Support for the original content series includes MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app and at MLB.com and all 30 MLB team Web sites.

MapQuest said it also offers custom-branded MLB team experiences, available within its iOS and Android apps.

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