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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct112014

Abbott Goes The Full 26.3 Miles As First Title Sponsor For World Marathon Majors

By Barry Janoff

October 11, 2014: A search that had been eight years in the making finally came to fruition when global health care company Abbott signed a deal to become the first title sponsor for the World Marathon Majors.

WMM is a joint effort launched in 2006 that encompasses six of the world's top competitions: the Boston Marathon (with principle sponsor John Hancock), Tokyo Marathon, Virgin Money London, BMW Berlin, Bank of America Chicago and TCS New York City Marathon.

Title sponsorship of the renamed Abbott World Marathon Majors begins in 2015.

Financial terms of the deal were not shared.

Abbott said it would support the global alliance with its new brand line – "Life. To the Fullest" – as part of marketing, communications and branding efforts around each of the races, which is intended to "demonstrate and bring to life its core mission of helping people unlock all that life has to offer through the power of health.

Beginning in 2015, Abbott said race activation at each event would include pre-race expo presence, Abbott employee engagement (such as dedicated on-course cheer zones) and event and on-course signage.

The unveiling of the alliance coincided with the running of the Bank of America Chicago Marathon on Sunday (Oct. 12). The Abbott Park, Ill.-based firm already is a sponsor of the competition, including title sponsor of the Abbott Health & Fitness Expo.

The last event for the 2014 WMM calendar year is the TCS New York Marathon, scheduled for Nov. 2.

The deal was unveiled in Chicago during a media event attended by Abbott executives and race directors from all six WMM events: (pictured, above, left to right) Tad Hayano/Tokyo, Tom Grilk/Boston, Nick Bitel/London, Abbott svp/CMO Paul Magill, Mark Milde/Berlin, Carey Pinkowski/Chicago and Mary Wittenberg/NY.)

"Abbott has always been about delivering the enabling power of health so that people — in all places, aspects and stages of life — can achieve more and live not just longer but better,"  Abbott's Magill said during the sponsorship announcement event. "Whether you're stepping out to walk or run your first mile or training to complete a marathon, good health is the starting point for accomplishing your best. This partnership is an important building block for us as we build our corporate identity around the world."

According to Pinkowski of the Bank of America Chicago Marathon, "As the global leader in elite and mass participation marathons, the World Marathon Majors shows how people — wherever they're from in the world — are capable of doing amazing things when they're at their healthiest. As a company that helps people around the globe achieve their goals through better health, Abbott is a natural fit as the first ever title sponsor of the World Marathon Majors."

At the conclusion of each two-year cycle, WMM offers a $1 million prize purse to be divided equally between the top male and female marathoners in the world. The WMM's eighth two-year series,began with the Tokyo Marathon on February 24, 2013 and will conclude at the TCS New York City Marathon in November.

In corresponding years in which they are run, WMM also acts as qualifying races for the IAAF World Championships and Olympic Marathons.

2015 schedule for the Abbott World Marathon Majors:

Tokyo Marathon Feb. 22

• Boston Marathon April 20

• Virgin Money London Marathon April 26

Berlin Marathon Sept. 27

• Bank of America Chicago Marathon  Oct. 11

• TCS New York Marathon Nov. 1

TCS Takes Lead Role For NYC Marathon

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