Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Tuesday
Mar132018

Pop-A-Shot: March Madness National TV Ad Growth Slow, But Hits Record $1.28B

By Barry Janoff

March 12, 2018: When it comes to the NCAA Div. 1 Men’s Basketball Tournament, marketers are simply mad over the number of people who watch games and see their commercials.

Last year, 23 million viewed all or part of the National Championship game when UNC defeated Gonzaga, 71-65; and 19 million watched the two semi-final games, according to broadcast network CBS.

In 2017, national TV ad spend during March Madness was a record $1.28 billion, up slightly from 2016’s $1.24 billion, according to media intelligence firm Kantar Media, NY.

The 2017 Tournament also saw a record 97 advertisers, up slightly from 95 in 2016 and 96 in 2015, when national TV ad spend was $1.19 billion.

Ad spend in 2012 was $.1 billion — the first year it topped the billion-dollar mark — 2013 was $1.12 billion and $1.13 billion in 2014, when there were 89 advertisers each year, according to Kantar Media’s 2018 March Madness Ad Report.

Final Four games the year are in The Alamodome, San Antonio, March 31 and April 2.

Last year, the men’s Final Four in Phoenix generated $324 million in economic impact for the area, according to a study from W.P. Cary School of Business at Arizona State University.

In terms of national TV ad spend, "The NCAA men’s basketball tournament is consistently the second largest post-season sports franchise, trailing only the NFL playoffs," according to Kantar Media.

This past season, ad spend during the NFL’s post-season, including Super Bowl LII, was nearly $1.55 billion, according to Kantar Media. The NFL post-season hits its total with just 11 televised games, including the Super Bowl, while the college basketball tournament has 67 game broadcasts.

NBA post-season ad spend was $934 million last season and MLB’s was $569 million.

One drawback: Although tracking upward, NCAA March Madness ad spend growth rate has been just 3.3% since 2012, behind that of the post-season at 11.7%, MLB at 9.8% and the NFL at 9.7%.

The Top Ten advertisers during the 2017 Tournament accounted for $460 million in ad spend, 36% of the total among.

That was down slightly from the $464 million Top Ten spend in 2016.

Each year 90-95 different companies purchase air time in the basketball tournament, but "the Top Ten consistently account for more than one-third of total spending," according to Kantar Media.

The leader in 2017 was General Motors, with $83 million in ad spend and 329 units, including pre- and post- game programming.

The Top Ten also included AT&T with $66 million (334 units), Coca-Cola at $56 million (268 units), Capital One at $50 million (198 units), Berkshire Hathaway with $41 million in ad spend (186 units), Samsung at $40 million (112 units), Nissan with $32 million (133 units), Anheuser-Busch with $32 million in spend (195 units), Apple with $31 million (149 units) and Yum Brands at $29 million (250 units).

The Top Five categories accounted for $733 million, some 57% of national ad spend in 2017, dow nfrom $766.1 million in 2016.

Spend was led by auto at $216 million with ten advertisers, telecom at $136 million with six advertisers, insurance at $132 million among seven advertisers, restaurants at $126 million among ten brands and financial services at $123 million with six firms.

Among the basketball shoes represented this year, according to Apex Marketing Group, Nike has 47 schools, (up from 40 in 2017), Under Armour 10 (down from 12), adidas 10 (down from 15) and Russell Athletic one (Texas Southern).

Live TV broadcasts of all games are spread across CBS and Turner Sports' TBS, TNT and truTV networks via a 14-year, $10.8 billion signed in 2014, which was extend through 2032 via an $8.8 billion deal signed in 2016.

TBS gets the Final Four and National Championship game this year.

As part of the NCAA Final Four, the March Madness Music Festival (pictured) is sponsored by AT&T Coca-Cola and Capital One, with Capital One also presenting sponsor for the Final Four Fan Fest presented by Capital One (in the Henry B. Gonzalez Convention Center).

As an integrated complement to their paid media advertising on linear TV and digital platforms, Kantar Media said that "many NCAA sponsors also seek to capture and convert consumers through social media campaigns tied to the basketball tournament."

In addition, all of the games are streamed online through the branded March Madness Live service. People can access ad-supported video casts, real-time scores, statistics and other related content through Web browsers, mobile apps and over-the-top services.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

Capital One Mad Again For March With Charles, Spike, Samuel L.

Back to Home Page