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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb282012

CBS, Turner, Conan O'Brien Prep For March Madness With 'Brackets Everywhere' Push

By Barry Janoff

February 28, 2012: A fashion designer agonizing over the creation of a new concept gives birth to 'Brackets Everywhere,' a national multi-media campaign to support coverage of the 2012 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports.

Ultimately caught up in the ensuing bracket fever are celebrities including Conan O'Brien, comedian/actor Kevin Hart, Outkast's Big Boi, Jonah Hill and Channing Tatum, the latter two channeling their undercover cop roles from the upcoming movie, 21 Jump Street.

As the campaign's title offers, there soon are brackets everywhere: On dresses being worn by models on fashion runways, on jewelry, handbags, the covers of national fashion and news magazines, graffiti on walls, tattoos, architectural designs and even incorporated into comedy routines of O'Brien and Hart and news reports from CNN anchors Wolf Blitzer, Erin Burnett, Anderson Cooper and Soledad O’Brien. (See the full spot here.)

The campaign breaks today (Feb. 28) across CBS, TBS, TNT and truTV, which for the second year will each carry March Madness tournament games; as well as CNN, HLN, Airport Network, CBS Outernet Partners and Turner Digital, which includes SI.com and NCAA.com.

The 2012 NCAA men's hoops tournament begins March 11 with "Selection Sunday," during which the participating schools will be named and placed into regions.

Tournament play stars March 13-14 with the NCAA First Four presented by Northwestern Mutual on truTV, and concludes with the Final Four and National Championship games at the Mercedes-Benz Superdome in New Orleans, March 31 and April 2 on CBS.

CBS Sports and Turner Sports said that "Brackets Everywhere" is part of a larger campaign that will include print, radio, social media and digital out-of-home billboards with live score updates. CBS/Turner branding will appear throughout New Orleans prior to and during Final Four weekend.

The Black Keys' “Gold on the Ceiling” will be played "within television creative featured during and around game coverage. The music will be used within spots featuring the band, as well as part of the overall campaign throughout March Madness coverage," according to CBS Sports and Turner Sports. (Here The Black Keys' "Gold on the Ceiling" here.)

In addition, Turner Sports and CBS Sports will construct bracket boards as large as 50' x 32' that will be updated throughout March Madness in three locations: CNN Center in Atlanta (on March 6); on the corner of Hollywood and Highland in Los Angeles (March 7); and in Vanderbilt Hall at Grand Central Terminal in New York on March 12, which has been declared "National Bracket Day."

“Brackets Everywhere plays into an iconic March Madness element which excites fans, while the energetic musical performance by the Black Keys will reflect the intensity the sport delivers,” Christina Miller, svp-Turner Sports Strategy, Marketing and Programming and svp/GM for NBA Digital, said in a statement.

“Now in our second year partnering with CBS for March Madness, we have the opportunity to really dive in and take advantage of the scale and breadth of our brands, talent and creative capabilities.”

Back to March Madness 2012

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