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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

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1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Feb282012

CBS, Turner, Conan O'Brien Prep For March Madness With 'Brackets Everywhere' Push

By Barry Janoff

February 28, 2012: A fashion designer agonizing over the creation of a new concept gives birth to 'Brackets Everywhere,' a national multi-media campaign to support coverage of the 2012 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports.

Ultimately caught up in the ensuing bracket fever are celebrities including Conan O'Brien, comedian/actor Kevin Hart, Outkast's Big Boi, Jonah Hill and Channing Tatum, the latter two channeling their undercover cop roles from the upcoming movie, 21 Jump Street.

As the campaign's title offers, there soon are brackets everywhere: On dresses being worn by models on fashion runways, on jewelry, handbags, the covers of national fashion and news magazines, graffiti on walls, tattoos, architectural designs and even incorporated into comedy routines of O'Brien and Hart and news reports from CNN anchors Wolf Blitzer, Erin Burnett, Anderson Cooper and Soledad O’Brien. (See the full spot here.)

The campaign breaks today (Feb. 28) across CBS, TBS, TNT and truTV, which for the second year will each carry March Madness tournament games; as well as CNN, HLN, Airport Network, CBS Outernet Partners and Turner Digital, which includes SI.com and NCAA.com.

The 2012 NCAA men's hoops tournament begins March 11 with "Selection Sunday," during which the participating schools will be named and placed into regions.

Tournament play stars March 13-14 with the NCAA First Four presented by Northwestern Mutual on truTV, and concludes with the Final Four and National Championship games at the Mercedes-Benz Superdome in New Orleans, March 31 and April 2 on CBS.

CBS Sports and Turner Sports said that "Brackets Everywhere" is part of a larger campaign that will include print, radio, social media and digital out-of-home billboards with live score updates. CBS/Turner branding will appear throughout New Orleans prior to and during Final Four weekend.

The Black Keys' “Gold on the Ceiling” will be played "within television creative featured during and around game coverage. The music will be used within spots featuring the band, as well as part of the overall campaign throughout March Madness coverage," according to CBS Sports and Turner Sports. (Here The Black Keys' "Gold on the Ceiling" here.)

In addition, Turner Sports and CBS Sports will construct bracket boards as large as 50' x 32' that will be updated throughout March Madness in three locations: CNN Center in Atlanta (on March 6); on the corner of Hollywood and Highland in Los Angeles (March 7); and in Vanderbilt Hall at Grand Central Terminal in New York on March 12, which has been declared "National Bracket Day."

“Brackets Everywhere plays into an iconic March Madness element which excites fans, while the energetic musical performance by the Black Keys will reflect the intensity the sport delivers,” Christina Miller, svp-Turner Sports Strategy, Marketing and Programming and svp/GM for NBA Digital, said in a statement.

“Now in our second year partnering with CBS for March Madness, we have the opportunity to really dive in and take advantage of the scale and breadth of our brands, talent and creative capabilities.”

Back to March Madness 2012

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