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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr042019

March Madness Marketing: Ads Motivate Purchases, But Need Creative Improvement

By Barry Janoff

April 4, 2019: There has been a lot of action on the court during March Madness, which is heading into the Final Four and Championship Game April 4-6.

There also has been a lot of action on-air and online via marketing, commercials and brand activation.

National TV ad spend during NCAA Men's Div. I March Madness in 2019 across CBS, TBS, TNT and truTV is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

“The NCAA has successfully monetized its Men’s Div. I Basketball Championship tournament, March Madness, creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games,” according to the 2019 NCAA March Madness Ad Spend study from research and consulting firm Kantar Media, NY.

How much impact has online advertising and marketing for this year’s tournament had on fans, consumers and viewers?

Some 42% of people said they were more likely to make a purchase after viewing an ad.

However, 57% said the ads had no effect on them, according to a just-released survey from Arkadium, a leading interactive content company that works with media companies nationwide.

The 40%-plus figure was seen as a win for marketers.

“That more than 40% who see March Madness campaigns are more likely to buy is huge,” Jessica Rovello, CEO and co-founder for Arkadium, said via the New York-based company.
 
“It’s a major opportunity for brands and they should be taking advantage online.”

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners include Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Nearly half of all respondents (47%) rated the March Madness ads they’ve viewed online as “good,” with 26% rating them as “acceptable” and 25% rating them as “very good.”

Of that last group, 88% of users who rated ads “very good” were more likely to purchase from that brand. Less than 2% of respondents rated the ads as poor quality, according to Arkadium.

“March Madness makes for an effective ad campaign theme this time of year,” said Rovello.

“It’s a national event that many get excited about, and among all post-season sports advertising, only the NFL exceeds the annual tournament in spend. This makes for excellent advertising campaign material.”

As for the specific types of ads they remember seeing, 77% recalled ads from food and beverage companies (including Pizza Hut and Buffalo Wild Wings).

Insurance companies followed at 35% (including Geico), then financial services (34%, including Capital One and its trio of spokesmen Charles Barkley, Spike Lee and Samuel L. Jackson), retail (33%), auto companies (31%), technology companies (29%), home improvement (20%) and hospitality (15%).

“Every year, food and beverage brands recognize March Madness as a key opportunity to connect with fans online,” said Rovello.

“Fans are highly engaged and the right campaign can activate that to drive meaningful lift and grow revenue.”

The No. 1 place people recall seeing March Madness online ads is at sports news sites (74%), followed by social media (73%).

The least popular place that respondents viewed ads was a brand’s own Web site (39%).

“Interactive and visual experiences are clearly in-demand,” said Rovello.

When asked how to improve the ads, 39% of respondents said “make them more interactive and participatory,” while 38% suggested to make them more visual.

In addition, 32% of ad viewers want something more personalized, 25% seek out more visuals as opposed to plain text and 16% said to make them “less distracting — make them look and feel more like the Web site.”

“Advertisers should take note. In the future, these changes would benefit the brands, publishers and consumers alike,” said Rovello.

“The brand increases revenue, and the consumer experiences a more enjoyable ad experience.”

For the study, Arkadium said it commissioned a survey of more than 1,000 adult March Madness fans throughout the U.S.

Capital One March Mad Again With Charles, Spike, Samuel L.

NCAA Shoots, Scores: March Madness 2019 Ad Spend Expected To Hit Record $1.36B

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