March Madness 2010

  • March Adness Hits TV

    Despite facing challenges during the current economy, marketers know that it makes sense to spend dollars during March 'Adness.' MORE

  • UPS Ups Deal With NCAA

    The package delivery company becomes an NCAA 'Corporate Partner' and expands its marketing role across 23 collegiate sports. MORE

  • Capital One Medieval Ball

    The NCAA's newest Corporate Champion partner follows The Ivan Brothers in a campaign to support the Division I Men's Basketball tournament. MORE

  • Pizza Hut Hoops Promo

    A No. 16 seed has never defeated a No. 1 seed, but if it happens this year Pizza Hut will give the winning school 10,000 free slices! MORE

  • Infiniti Gets Mad

    Automaker continues its drive to 'own' car category during March Madness. MORE

  • Pepsi Goes Mad

    PepsiCo's SoBe offers $10 million in a sweepstakes that evokes the March hoops event in a carefully worded marketing effort. MORE

  • Infiniti ESPN NCAA

    Deals with ESPN, the SEC, Big Ten and other basketball powers through the NCAA's March Madness will support the launch of the M luxury sedan. MORE

  • NCAA LG Deal

    LG Electronics becomes an official corporate sponsor of the NCAA, with category exclusivity in 88 title events, including March Madness and football. MORE