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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar142016

Called For Traveling: How Far Would Your Team Go For A March Madness Win?

By Barry Janoff

March 14, 2016: On the court, players are not allowed to travel.

But when it comes to getting to the court for a March Madness game, some teams might call a foul on the NCAA for the amount of traveling they must undertake to reach their destination, the Final Four in Houston.

Players from the University of Hawaii, likely not complaining about being in the NCAA Div. I Men's Basketball Tournament, will have a great deal of flight time to think about their First Round game against California, traveling 2,886 miles to Spokane, the farthest among the teams in this year's field.

California has it somewhat better, needing to go a mere 862.5 miles up the coast to face Hawaii in Spokane Memorial Veterans Arena.

In fact, three of the five teams who will travel the farthest to reach their opening round game must fly to Spokane, including St. Joseph's (2,540 miles from Philadelphia); and Maryland (2,480 miles from College Park) to play South Dakota State, which itself is traveling 1,244.5 miles, giving the two teams combined total of 3,724.5 miles — according to stats from online travel site Hotwire.

That's some 500 miles farther than the combined distance that Oregon State (1,924.9 miles) and VCU (1,289.7) must travel to face off in Oklahoma City (3,219.6).

However, outdistancing the field, in order to face St. Joseph's, Cincinnati has to travel 2,081.5 miles to reach Spokane, giving the two teams a combined mileage of 4,621.5 before they even hit the court.

Also in the Top Five regarding travel miles: Arizona, taking a 2,597-mile trip from Tucson to Dunkin' Donuts Center in Providence, RI; and USC, hopping a plane in Los Angeles and traveling 2,539 miles to their game against Providence (going 686.7 miles) in PNC Arena in Raleigh, NC.

Meanwhile, some teams will barely have their luggage loaded before they have to disembark at their respective destinations.

No. 1 East seed North Carolina will board a bus for its 21.2-mile trip to play in Raleigh, and Oklahoma will be on the road for a mere 23.8 miles to play CSU Bakersfield (which is going 1,343.5 miles) in Oklahoma City's Chesapeake Energy Arena.

Other teams with short trips: Temple and Villanova, going about 100 miles each from the Philadelphia area to play Iowa (embarking on a 1,000-mile journey) and Buffalo (traveling 444.6 miles), respectively, in Barclays Center, Brooklyn; and Yale, whose players don't have to get too comfortable for their 103-mile ride to Providence to play Baylor (trekking 1,830.1 miles).

Overall, the average distance among all teams to reach their destinations in 924.5 miles, according to Hotwire.

Among the other three No. 1 seeded teams, Oregon (West) is going 462.8 miles to Spokane, Kansas (South) is traveling 234 miles to Des Moines' Wells Fargo Arena and Virginia (Midwest) 207.9 miles to Raleigh's PNC Arena.

Of the eight teams heading to Scottrade Center, St. Louis, five have relatively short rides, including Middle Tennessee (342.8 miles), Xavier (349.7), Wisconsin (358.8 Miles), Dayton (362.4 miles), and Michigan State (489.5 miles). Those with longer travel plans to St. Louis: Pittsburgh (604.1 miles), Syracuse (886.5) and Weber State (1,307.3 miles).

Among other teams with more than 1,500 miles in their First Round March Madness travel plans:  Iona (1,792.9 miles to face Iowa State in Pepsi Center, Denver), Seton Hall (1,764.3 miles to play Gonzaga in Denver), Texas Tech (1,529.8 miles to face Butler in Raleigh) and Stephen Austin State (1,508.9 miles to reach Brooklyn to play West Virginia).

(Editor's Note: Click on Info-graph for larger image.)

To face St. Joseph's, Cincinnati has to travel 2,081.5 miles to reach Spokane, giving the two teams a combined mileage of 4,621.5 before they even hit the court.

The numbers were released shortly after a humorous multi-media campaign was unveiled by San Francisco-base Hotwire, "Be Slightly Adventurous," which encourages people to hit the road for spontaneous trips and long weekends, which, in effect, describes March Madness without mentioning it by name.

 "Being slightly adventurous means saying 'Yes'  to long weekends and spontaneous trips, which is exactly what our Hotwire tribe of travelers do," Elisa Humphrey, senior director, brand marketing for Hotwire, said in a statement. "Travel opens us up to more opportunities to choose 'Yes'. And Hotwire is the brand that enthusiastically advocates for more moments of 'Yes'."

Spots, from Hotwire's lead agency, Heat, include "Near Death," "Road Trip," "Have a Good Weekend" and "Three Day Weekend."

Charles, Spike, Samuel L. Back For Cap One Tourney Journey

CBS, Turner Top March Madness Marketing Goals

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