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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar032015

NCAA Expands March Madness Platform With Multi-Layered YouTube Channel

By Barry Janoff

March 3, 2015: With the Men's and Women's Division I Basketball Tournaments just two weeks away, the NCAA is preparing to bring March Madness to as many people on as many platforms as possible.

New to the mix in 2015: NCAA Digital, managed by Turner Sports, has unveiled the first NCAA March Madness YouTube Channel, which will feature real-time highlights and video recaps from all 67 games of this year’s tournament and such additional content as live press conferences, game previews, analysis and daily news.

It also will provide an outlet for NCAA media and marketing partners to tell their stories.

This year's tournament begins with Selection Sunday (March 15, CBS), followed by the First Four/First Round (March 17-18, truTV), Second and Third Rounds (CBS, TBS, TNT, truTV, March 19-22), Regional Rounds (CBS, TBS, March 26-29), Final Four (CBS, TBS, April 4) and the National Championship (CBS, TBS, April 6).

The Final Four and National Championship will be played in Lucas Oil Stadium in Indianapolis.

The Women's Final Four and National Championship will take place April 5-7 in Amalie Arena in Tampa.

“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness,” Mark Johnson, vp-business operations for Turner Sports, said in a statement. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”

The NCAA March Madness YouTube Channel has launched with a promo spot for CBS-Turner coverage, archival video clips from the best games and moments of the 2014 Tournament.

Additional content featured on the NCAA March Madness YouTube channel, along with NCAA.com, includes:

• Dunk of the Day presented by Oreo: A daily video clip highlighting the top dunk of each day of tournament play.

Naismith Trophy presented by AT&T: A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.

“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about."

• Solve of the Day presented by UPS: A feature that will identify potential upsets and pinpoint what this year's tournament favorites will need to do to avoid a shocking loss.

• Starting Lineup presented by Reese’s: A daily update that will deliver the five things fans need to know about the day’s action.

NCAA marketing partners include Corporate Champions AT&T, Capital One and Coca-Cola; and Corporate Partners Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, Kindle Fire, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

Back to March Madness 15

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