By Barry Janoff
March 3, 2015: With the Men's and Women's Division I Basketball Tournaments just two weeks away, the NCAA is preparing to bring March Madness to as many people on as many platforms as possible.
New to the mix in 2015: NCAA Digital, managed by Turner Sports, has unveiled the first NCAA March Madness YouTube Channel, which will feature real-time highlights and video recaps from all 67 games of this year’s tournament and such additional content as live press conferences, game previews, analysis and daily news.
It also will provide an outlet for NCAA media and marketing partners to tell their stories.
This year's tournament begins with Selection Sunday (March 15, CBS), followed by the First Four/First Round (March 17-18, truTV), Second and Third Rounds (CBS, TBS, TNT, truTV, March 19-22), Regional Rounds (CBS, TBS, March 26-29), Final Four (CBS, TBS, April 4) and the National Championship (CBS, TBS, April 6).
The Final Four and National Championship will be played in Lucas Oil Stadium in Indianapolis.
The Women's Final Four and National Championship will take place April 5-7 in Amalie Arena in Tampa.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness,” Mark Johnson, vp-business operations for Turner Sports, said in a statement. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”
The NCAA March Madness YouTube Channel has launched with a promo spot for CBS-Turner coverage, archival video clips from the best games and moments of the 2014 Tournament.
Additional content featured on the NCAA March Madness YouTube channel, along with NCAA.com, includes:
• Dunk of the Day presented by Oreo: A daily video clip highlighting the top dunk of each day of tournament play.
• Naismith Trophy presented by AT&T: A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about."
• Solve of the Day presented by UPS: A feature that will identify potential upsets and pinpoint what this year's tournament favorites will need to do to avoid a shocking loss.
• Starting Lineup presented by Reese’s: A daily update that will deliver the five things fans need to know about the day’s action.
NCAA marketing partners include Corporate Champions AT&T, Capital One and Coca-Cola; and Corporate Partners Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, Kindle Fire, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.
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