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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar032015

NCAA Expands March Madness Platform With Multi-Layered YouTube Channel

By Barry Janoff

March 3, 2015: With the Men's and Women's Division I Basketball Tournaments just two weeks away, the NCAA is preparing to bring March Madness to as many people on as many platforms as possible.

New to the mix in 2015: NCAA Digital, managed by Turner Sports, has unveiled the first NCAA March Madness YouTube Channel, which will feature real-time highlights and video recaps from all 67 games of this year’s tournament and such additional content as live press conferences, game previews, analysis and daily news.

It also will provide an outlet for NCAA media and marketing partners to tell their stories.

This year's tournament begins with Selection Sunday (March 15, CBS), followed by the First Four/First Round (March 17-18, truTV), Second and Third Rounds (CBS, TBS, TNT, truTV, March 19-22), Regional Rounds (CBS, TBS, March 26-29), Final Four (CBS, TBS, April 4) and the National Championship (CBS, TBS, April 6).

The Final Four and National Championship will be played in Lucas Oil Stadium in Indianapolis.

The Women's Final Four and National Championship will take place April 5-7 in Amalie Arena in Tampa.

“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness,” Mark Johnson, vp-business operations for Turner Sports, said in a statement. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”

The NCAA March Madness YouTube Channel has launched with a promo spot for CBS-Turner coverage, archival video clips from the best games and moments of the 2014 Tournament.

Additional content featured on the NCAA March Madness YouTube channel, along with NCAA.com, includes:

• Dunk of the Day presented by Oreo: A daily video clip highlighting the top dunk of each day of tournament play.

Naismith Trophy presented by AT&T: A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.

“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about."

• Solve of the Day presented by UPS: A feature that will identify potential upsets and pinpoint what this year's tournament favorites will need to do to avoid a shocking loss.

• Starting Lineup presented by Reese’s: A daily update that will deliver the five things fans need to know about the day’s action.

NCAA marketing partners include Corporate Champions AT&T, Capital One and Coca-Cola; and Corporate Partners Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, Kindle Fire, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

Back to March Madness 15

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