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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar122014

Rising Advertising Spend Lets March Madness Marketers Play In Billionaire Club

By Barry Janoff

March 11, 2014: The NCAA Div. I Men's Basketball Tournament comes with several other names, including March Madness, The Big Dance, Sweet 16 and Final Four.

Considering the amount of money that marketers are putting into marketing and activations, there is another moniker that can join the list: The Big Spend.

From 2004-2013, the NCAA men’s basketball tournament has generated nearly $6.9 billion in national TV ad spend from 269 different marketers.

Annual ad spend has nearly tripled since 2004, when it was slightly over $450,000, to last year's all-time high of $1.15 billion. That figure was up 3.8% from the prior year and was the second consecutive season that March Madness annual ad spend topped $1.1 billion, according to a just-released study from marketing and research firm Kantar Media, NY.

In fact, the NCAA men’s basketball tournament tops the NFL in post-season national TV ad revenue, and also places ahead of the NBA, MLB and NHL post-season periods from 2013.

The NFL post-season (January-February 2014) was $1.1 billion, NBA post-season national TV ad revenue was $929,000, MLB (September-October) was $592,000 and the NHL Stanley Cup playoffs (April-June) were $124,000, per Kantar. That includes pre- in-game and post-game programming.

“March Madness is a marquee sports franchise and it‘s an attractive opportunity for marketers to connect with consumers over a three-week period via multiple touch points including linear TV, online, social media and in-store,”  Jon Swallen, chief research officer for Kantar Media, said in a statement. “It’s an ideal event for integrated programs and when used correctly it can be a powerful vehicle for brands.”

This year's tournament begins with the first round on March 18-19 and concludes with the Final Four, April 4 and April 7, in AT&T Stadium, home of the NFL's Dallas Cowboys, in North Texas.

For the fourth year of their co-production, Turner Sports and CBS Sports will provide live coverage of all 67 games across four networks: CBS and Turner's TBS, TNT and truTV. For the first time, both semifinal games on April 5 will air live across the three Turner networks.

CBS has the exclusive broadcast for the national championship game on April 7.

The NFL still leads in 30-second ad spend, which hovered around $4 million for Super Bowl XLVIII on Fox.

Still, NCAA March Madness set a high of $1.4 million for a 30-second spot in 2013. It was $1.3 million in 2012 and $1.2 million in 2010 and 2011.

"March Madness is a marquee franchise and an attractive opportunity for marketers to connect with consumers over a three-week period via multiple touch points."

In 2013, the top ten advertisers spent a total of $427.3 million, according to Kantar.

General Motors led with $80.7 million in spend, followed by AT&T ($70 million), Anheuser-Busch ($38.8 million), Coca-Cola ($37 million), Capital One ($36.8 million), Unilever ($34.9 million), Yum! Brands ($33.6 million), Southwest Airlines ($33.3 million), Lowes ($31.5 million) and Nissan ($30.7 million).

GM, AT&T, Coca-Cola, Capital One, Unilever, Lowes and Nissan are official NCAA partners.

Among the other marketers that spent big during the Big Dance in 2013 were Infiniti ($30.6 million), UPS ($22.4 million), Northwestern Mutual ($21.9 million), Buffalo Wild Wings ($16.2 million), Transamerica ($13.8 million), Autotrader.com ($10.4 million) and LG Electronics ($10.3 million).

In 2013, ad spending from the five largest categories was $668 million and accounted for 58% of total ad revenue. Auto makers (led by GM, Infiniti and Mercedes) topped the list with $211.1 million in spend.

The Top Five also included telecom (AT&T, DirecTV and Blackberry) at $130.7 million, financial serves (Capital One, Transamerica, Quicken Loans and Fidelity) at $129.5 million, restaurants (Buffalo Wild Wings, Taco Bell, Subway and Pizza Hut) at $112.4 million and insurance (Allstate, Northwestern, Liberty Mutual) at $84.3 million.

Kantar also focused on the fact that, in addition to paid spots during TV coverage, some sponsors also get value from other forms of on-screen exposure, such as on-screen graphics, signage around the basketball court visible to the TV audience and studio sets with branded desks for the announcers.

During the 2013 NCAA men’s basketball tournament, sponsors received a total of $65.1 million in sponsorship media value (SMV) from these branded placements. SMV is a proprietary formula developed by Kantar Media.

Capital One, AT&T, Buick and Coca-Cola each had large sponsorship packages during the 2013 event and derived the most media value from their additional on-screen presence. Capital One led with an additional $18.9 million in media value, followed by AT&T ($16.1 million), Buick ($6.3 million) and Coke ($6.1 million), per Kantar Media.

All of the games are streamed live via the “NCAA March Madness Live” platform, and fans can access the ad-supported videocasts on PCs, tablets and smartphones.

Streamed video consumption is highest during the first week of the event, when multiple games are being played simultaneously, per Kantar.

According to Turner Sports, which manages the online video initiative, the 2013 tournament generated a record volume of live streams: 36,000 in the first week, 8,400 in the second week and 4,000 in the third week.

Last year there were 16.3 million comments posted on Twitter and Facebook during tournament coverage, according to an analysis conducted by the NCAA. More than 30% of these occurred during the championship game.

March Madness activation and experiential marketing hits a crescendo during Final Four weekend, which will take place in Dallas.

Among the events are the March Madness Music Festival, a three-day event comprised of three platforms: the AT&T Block Party (April 4), the Coca-Cola Zero Countdown (April 5) and the Capital One JamFest (April 6).

The Bud Light Hotel is the hub for a bevy of activations that the brewer is planning for March Madness. Although not an official marketing partner of the NCAA (the organization that encompasses student-athletes distances itself from beer and alcohol alliances), this is one of the reasons that Anheuser-Busch is one of the top marketing spenders during the tournament.

Anheuser-Busch said this would be the first non-Super Bowl staging of the Bud Light Hotel, which has been at the past five Super Bowls.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

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