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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar182019

March Madness Gaming To Hit $8.5B, With The Money On Duke To Win The Chip

By Barry Janoff

March 18, 2019: One tournament, 68 teams, three weeks, two semi-final games, one championship and some $8.5 billion in wagers.

Welcome to NCAA March Madness 2019.

The men’s Div. I Basketball Tournament begins March 19 with the First Four, also when people in America will start to bet $8.5 billion on this year's NCAA men's basketball tournament, with 1-in-5 adults placing a bet, according to a new survey from the American Gaming Assn.

The tournament is so enticing that it even surpasses wagering around Super Bowl LIII.

This past February, some 22.7 million adults in America bet $6 billion on the outcome of the game between the New England Patriots and Los Angeles Rams, per AGA.

"During this year's tournament — the first in post-PASPA America (Professional and Amateur Sports Protection Act of 1992, overturned by the U.S. Supreme Court this past May) — sports fans are expected to bet 40% more than they did on this year's Super Bowl," Bill Miller, president and CEO for AGA, said via the Washington D.C.-based organization

"Unlike any other sporting event in the country, March Madness attracts millions who fill out brackets, make casual bets with friends or wager at a legal sportsbook, which Americans can now do more than ever before."

According to AGA, 47 million adults in America will wager $8.5 billion on March Madness, with $4.6 billion betting on a collective 149 million brackets by more than 40 million people.

The plurality of bettors favors Duke (29%) to win, followed by Gonzaga (9%), North Carolina (8%), Kentucky (7%), Virginia (5%) and Michigan (5%).

National TV ad spend during March Madness in 2019 is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend, according to Kantar Media, NY.

Since the Supreme Court's ruling in May 2018, more than $5.9 billion has been wagered in the eight states that currently have legal, regulated sports betting, according to AGA.

Those states are Delaware, Mississippi, Nevada, New Jersey, New Mexico Pennsylvania, Rhode Island and West Virginia.

That betting number will rise moving forward as sports betting legalization is currently being considered in 23 other states. (See AGA’s map here.)

"During this year's tournament, the first in post-PASPA America, sports fans are expected to bet 40% more than they did on this year's Super Bowl."

According to AGA, the NFL, MLB, NBA and NHL could realize a combined $4.2 billion annually not just from legal, regulated sports betting, but from such related platforms as increased consumption of the leagues' products, revenue as a result of spending by betting operators and data providers, advertising, sponsorship revenue and data.

The NFL alone could realize $2.3 billion in increased annual revenue.

Annual revenues for MLB and the NBA have the potential to increase by $1.1 billion and $585 million, respectively, while the NHL could see an annual bump of $216 million.

Regarding March Madness, nearly 18 million people will wager $3.9 billion at a sportsbook, online, with a bookie or with a friend; 4.1 million will place a bet at a casino sportsbook or using a legal app; 2.4 million will bet illegally with a bookie; and 5.2 million will bet online, likely at illegal offshore sites.

According to Miller, ”These results indicate there's still work to do to eradicate the vast illegal sports betting market in this country, and we're committed to ensuring sound policies are in place to protect consumers, like the 47 million Americans who will bet on March Madness.”

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