By Barry Janoff
June 10, 2014: "Maria Sharapova. You just won the French Open Grand Slam. What are you going to do next?
"Become the face of Avon Luck, two new sparklingly luxurious fragrances for men and women."
Sharapova, who less than a week ago won the tournament in Roland Garros, has signed a deal with Avon to become "the face of Avon Luck" for Him and Her in marketing and other activations.
Financial terms were not disclosed.
According to the brand, "Avon Luck scents celebrate life’s good fortunes, amazing events and infinite possibilities. As a renowned athlete, businesswoman and humanitarian, Sharapova perfectly embodies the spirit of having luck on your side, captured by these two new scents."
Sharapova oversees her own loin of candies and sweets, Sugarpova, and also has endorsement deals that include Nike, Evian, Porsche, Samsung, Tag Heuer and Cole Haan.
She is the highest paid female athlete in the world, taking in some $29 million last year in winnings and endorsements, accord to Forbes.
Her French Open victory this past Saturday was her fifth career Grand Slam. She will play in the Wimbledon Grand Slam in London beginning June 23.
“I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs,” Sharapova said in a statement. “I always say the harder you work, the luckier you are because you strive for bigger goals. I love being able to partner with a company like Avon that empowers women around the world to accomplish their dreams.”
The introductory spot shows Sharapova in various glamorous situations, talking about the confidence and sophistication she feels when she wears Avon Luck.
"When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life."
Avon Luck is scheduled to launch in Europe in September, North America in October and Asia-Pacific in November exclusively through Avon representatives and at the company Web site. "Anyone and everyone can have it all," she says in the spot. "If you work hard and set you mind to a goal, you can do anything. And you can celebrate all of your success."
“When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life,” Patricia Perez-Ayala, Avon CMO, said in a statement “As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility. She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”
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