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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

Mariano Rivera Walks Comfortably Into His New Role As Pitchman For OrthoLite

By Barry Janoff

September 29, 2016: Arguably regarded as the best relief pitcher of all time, Mariano Rivera is now seeking to turn into a highly regarded spokesperson in his post-MLB career.

Rivera has signed a deal with OrthoLite, a leading provider of comfort and performance insoles, in which Rivera will be an official brand ambassador for the company and would “collaborate with the brand on a variety of initiatives, including supporting the Mariano Rivera Foundation.”

Financial terms for the year-long partnership were not released.

Earlier this year, OrthoLite became the cfficial insole of the New York Yankees, for whom Rivera pitched from 1995-2013, saved an MLB record 652 games and was a member of five World Series championships.

“Mo has a special place in the hearts of baseball fans worldwide and we’re thrilled to work with him and support his inspiring Mariano Rivera Foundation,” Glenn Barrett, CEO for Amherst, Mass.-based OrthoLite, said in a statement. “His commitment to performance on the field and beyond makes him the perfect fit to serve as our new brand ambassador for athletes and fans alike.

“We look forward to this partnership that brings together the industry’s leading insole with one of the best players in the MLB,” said Barrett.

“His commitment to performance on the field and beyond makes him the perfect fit to serve as our new brand ambassador for athletes and fans alike"

Marketing details were not shared but are expected to include print, Internet and social media.

The deal was accompanied by a photo of Rivera on the mound during his playing days with the Yankees, with the text, “OrthoLite: Official Insole of Mariano Rivera.”

Among his deals, Rivera previously appeared in marketing for Skechers Relaxed Fit.

According to Rivera, “Throughout my pitching career, I’ve experienced first-hand the importance of having proper footwear to perform at my best during training and during a game on the mound. I’m excited to team up with OrthoLite, a brand that provides the ultimate in comfort and performance for athletes of all ages.”

OrthoLite has alliances that include Nike, ASICS, Clarks, New Balance, Merrell, Puma, Vans and Timberland.

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