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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb092016

Many Like Her Hot: 'Marilyn' In Snickers Tops Super Bowl 50 Celebrity Ad E-Poll

By Barry Janoff

February 9, 2016: Just as she was during her short life and limited time in Hollywood, Marilyn Monroe remains one of the world's best-known stars more than 60 years after her death.

She proved it again during Super Bowl 50, when she appeared in a commercial for Snickers, "Marilyn," as part of the brand's "You're Not You When You're Hungry" campaign.

Of 46 celebrities who appeared in 24 of the 57 ads that ran before and during Super Bowl 50 on CBS, Monroe came out on top, earning an E-Score of 100 and garnering 81% "Awareness," according to research, marketing and consulting firm E-Poll Market Research, Los Angeles.

Monroe's E-Score was ahead of the 99 registered by Liam Neeson (LG Electronics) and the 98 accrued by Christopher Walken (Kia, pictured below), Jeff Goldblum (Apartments.com), Anthony Hopkins (TurboTax.com) and Ryan Reynolds (Hyundai).

In addition, her "Awareness" rating of 81% was tied with Arnold Schwarzenegger (Mobile Strike), but ahead of Steve Harvey (T-Mobile) at 72%. with Steven Tyler (Skittles) and Alec Baldwin (Amazon Echo) tied for fourth with 66% awareness.

Actor Willem Dafoe who appears in the Snickers ad as the hungry version of Marilyn, came in with an E-Score of 94, but only 39% awareness (despite his numerous starring roles).

The Snickers "Marilyn" spot, via lead agency BBDO, NY, also placed a third participant, actor Eugene Levy, at No. 19 with a 92 E-Score.

The Top 20 E-Scores for Super Bowl 50 also included Harvey 97, Schwarzenegger 95, Kevin Hart (Hyundai) 95, George Takei (Taco Bell) 95, Paul Rudd (Bud Light) 95, Helen Mirren (Budweiser) 95, Tyler 94, Seth Rogen (Bud Light) 94, Serena Williams (Mini) 94, Dafoe 94, Dan Marino (Amazon Echo) 93, Harvey Keitel (Mini) 93 and Amy Schumer (Bud Light) 92.

At the opposite end, Butterfinger's "Bolder Than Bold" ad had the two lowest E-Scores for Super Bowl 50: Terrell Owens (38) and Billy Eichner (36).

For Super Bowl 50, the research firm also tracked a third attribute, "Appeal."

Here, Helen Mirren (Budweiser) topped all others here at 77%, followed by Liam Neeson 74%, Anthony Hopkins 73%, Ryan Reynolds 73% and Keegan-Michael Key (SquareSpace) 73%.

Monroe came in at 53%.

According to E-Poll Market Research, during the broadcast, the 46 celebrities featured in national ads was up 64% from the 28 tracked during Super Bowl XLIX 2015 and 26 who appeared in Super Bowl XLVIII commercials in  2014.

Among the 46 celebrities, there were 12 athletes, seven musicians and 27 film and TV actors.

The average E-Score among the 46 personalities tracked by E-Poll Market Research was 50. (See the full chart below.)

Monroe's image was used by Snickers with permission of The Estate of Marilyn Monroe LLC. She died on Aug. 5, 1962, at the age of 36, having appeared in such films as The Seven Year Itch, Bus Stop, Some Like It Hot, Gentlemen Prefer Blondes and The Misfits.

During her lifetime, she also appeared in commercials for such brands as Coca-Cola and Union Oil.

Since her death, her image has been used by, among others, Chanel No. 5, Dior J'Ador Perfume, Citroen and Mercedes-Benz.

Under the auspices of E-Poll Market Research, E-Score has been tracking public opinion on on more than 9,000 celebrities, athletes, politicians and newsmakers for more than 15 years.
 
According to the company, each E-Score survey is conducted among 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

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