Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
May112009

Q&A: Mark Tatum

The NBA has not been immune to the effects of the current challenged economy, but strong playoff match ups and captivating efforts from 2008-09 MVP LeBron James have helped drive TV numbers and spur marketing activation.

By Barry Janoff, Executive Editor, NYSportsJournalism.com

(Posted May 11, 2009)

The NBA could not have asked for a better first-round match up in the 2009 playoffs than the defending champion Boston Celtics against the Chicago Bulls. The seven-game series included four decided in overtime, one of which went three OTs and another that went two OTs. The triple overtime game on April 30, won by the Bulls 128-127, was shown on TNT became the most-watched first-round NBA playoff game in cable television history (5.35 million viewers). It was surpassed on May 2 when Game 7 of the series, also on TNT, was seen by 6.9 million viewers. Overall, viewership is up on TNT, ESPN and ABC, which is good news for NBA marketing partners that came into the playoffs with the task of having to stretch ad dollars and reach consumers who have become more fragmented than ever. Right Guard, T-Mobile, HP and Nike are among the companies that have broken new NBA-themed TV spots; Hollywood has been a strong partner by using the post-season to push such movies as X-Men Origins: Wolverine, Star Trek and Angels and Demons; and T-Mobile, Haier, McDonald's and 2K Sports are among those to have ramped up activation online. Now, with the playoffs in full swing, the league has launched its 2009 NBA Nation tour presented by T-Mobile and Kia with support from Haier and Sprite, the latter of which is using the eight-city tour to start a campaign with NBA MVP LeBron James tied to the 2010 NBA All-Star Game slam dunk event. Mark Tatum, the NBA's evp-marketing partnerships, talked to NYSportsJournalism.com about post-season marketing and the power of LeBron James.

NYSportsJournalism.com: The NBA had good timing by starting the NBA Nation tour with the Sprite activation as LeBron James was named MVP 2009 MVP.
Mark Tatum: When you see LeBron thanking his teammates, thanking the fans, saying all the right things, it solidifies why companies want to use him in marketing campaigns. He held his MVP press conference at his St. Vincent-St. Mary High School in Akron and his family was there and the gym was packed with supporters. So if you are talking about a player who stays close to his roots and gives back to his community, and does the things that marketers would want their spokepersons to do, you certainly have that in LeBron.

NYSJ: Regarding the NBA Nation tour presented by T-Mobile and Kia Motors, which just started and runs through July, the Sprite Slam Dunk Showdown is looking for streetballers to compete, not guys who are in a pro league.
Tatum: They have to be amateurs. They could have played in college but they have to be amateurs right now. As long as they are 18 and older and they can dunk, we want to see them. We are on a mission with Sprite to identify America;s best amateur dunkers. The idea grew out of the success and excitement around the Sprite Slam Dunk event at NBA All-Star Weekend. The fans love to see NBA players dunk. But we know there are some very good, talented dunkers out there who are amateurs and who are not in the NBA. So we thought it would be a good idea to go out onto the streets to go to the grassroots levels, to try to find them. We've all seen or heard about people who have done some amazing dunks. There are an infinite variety of dunks, and we only are offering a relatively short period of time for them to show their repertoire. So we are just trying to capture some of that creativity and bring it to a broader, wider audience.

NYSJ: Do you know when the event will take place during 2010 All-Star Weekend?
Tatum: We don't have an exact schedule yet but it will be before the Sprite Slam Dunk event on All-Star Saturday Night. We might do it in the Jam Session or in the Dallas Arena. Right now the NBA Nation tour is going to eight cities, so there will be one winner at each stop. One of the onsite judges will be [former NBA All-Star] Darryl Dawkins, who is the NBA Nation ambassador. And there will be two winners selected from among the videos submitted online, where one of the judges will be LeBron. It eventually will be culled down to four dunkers from those ten as voted on by fans, and those four will be invited to Dallas. The winner of that event will then be honored during the Sprite Slam Dunk contest.

NYSJ: Do you expect Dawkins to get involved by doing some of his old dunks and challenging the contestants?
Tatum: (Laughs.) I can see "Chocolate Thunder" having someone try to jump over him to dunk, like Nate Robinson did when he jumped over Dwight Howard at last year's Sprite Slam Dunk contest.

NYSJ: So as long as they don't use any accouterments that might be illegal, people can do anything in their dunks, like when Steve Nash passed the ball soccer-style off his head to Amare Stoudemire in 2005?
Tatum: What we are expecting to see is the unexpected, things we didn't know people could do and things that were not humanly possible. One of the exciting parts of our game is how fans can get involved and show how passionate they are about basketball.

NYSJ: Obviously the NBA Nation tour is timed to support the playoffs, but do partners such as Sprite, T-Mobile, Kia and Haier, which are involved with the tour, see additional ROI?
Tatum: Absolutely. The tour itself will be in several cities whose NBA teams are in the playoffs. But we also will be in New York right before the NBA draft [June 24], so this is an opportunity to stay relevant into the summer, to engage fans, to engage consumers and to bring the NBA to them. And not by coincidence the tour concludes in Dallas, site of the 2010 All-Star Game.

NYSJ: How has activation directly tied into the playoffs been going?
Tatum: All of our partners are doing some sort of activation during the playoffs and Finals. Right Guard has new creative [with Chris Paul], HP has a new spot with Kevin Garnett, Nike has new creative with LeBron and T-Mobile has a new spot with Dwyane Wade, Charles Barkley and Magic Johnson and Julius Erving. There is also a lot of online activity from partners such as McDonald's, which has a playoff widget at NBA.com, and T-Mobile.

NYSJ: The All-Star Game will be at the new Dallas Cowboys stadium, which can seat 100,000. What are the challenges in planning for an event that massive?
Tatum: Everything in Dallas is bigger! We have to make sure that the NBA All-Star Game is going to be he most attended live basketball game out there. It's going to be interesting. The Mavericks and the Cowboys are going to be helping. Our partners really are looking forward to activating around it. You won't see every event at the stadium. We plan to use American Airlines Center for some events, other locations in the area. We will use all of the resources that Dallas and our partners have to offer.

NYSJ: How would you appraise the current economic situation and how the NBA and its partners are handling it?
Tatum: Our fans are tuning in more than they have been before so our viewership on all our media partners is up. I believe TNT had the best first-round ratings in [cable] history, with the Boston-Chicago series going into so many close, overtime games, with LeBron and Cleveland and the Orlando Magic. Our playoff attendance is up across the league. So our partners continue to invest and continue to want to engage with fans and consumers through the NBA in various forms of media. So if there is an overall feeling of working within the economic realities of today, part of that is finding new ways to reach fans and consumers, which the NBA continues to deliver.

Back to NBA

Back to Home Page