Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb192010

Marketing Partners Have Tiger's Back As Woods Goes Public

Woods, in an ad for Tag Heuer, is getting support from marketing partners.February 19, 2010: Marketing partners that have been loyal to Tiger Woods during the time he has spent dealing with his personal problems continued to stand by him, even as fans, analysts and fellow golfers reacted to his first public appearance in three months.

Woods, who spoke for about 14 minutes on Feb. 19, drew the support of EA Sports, Nike, PepsiCo's Gatorade, P&G's Gillette and even Accenture, a company that severed ties with Woods after his private liaisons became public.

Among his statements, which included apologies to his wife, kids, mother (who was in attendance) and the charitable foundations with which he works, Woods said he planned to return to golf but did not give a timetable except to say he would not rule out returning in 2010. (Full transcript is here.) Woods and his representatives imposed severe restrictions on media coverage, with only three invited members of the press in the room - AP, Reuters and Bloomberg. The Golf Writers Assn. of America was invited but declined to participate due to the restrictions imposed by the Woods camp. Two cameras offered pool coverage.

Despite that, Woods' appearance was carried live on numerous networks, including NBC, CBS, ABC and ESPN; and via such Internet destinations as Hulu and PGATour.com. The tremendous interest in Woods by media and fans will certainly be repeated when he does return to the PGA Tour. Although some analysts say Woods might not play until later in 2010 or not until 2011, others indicate that even with a return to a rehabilitation facility, his return could come at the Transitions Championship March 18-21 (on Golf Channel and NBC), which is being played in Woods' back yard of Palm Harbor, Fla.; and then continue at the Arnold Palmer Invitational presented by MasterCard March 25-28 (also on Golf Channel and NBC) in Orlando. That would give him time to get his golf form in shape for The Masters, April 8-11 (ESPN, CBS) in Augusta.

Although Woods is not expected to pick up new endorsement deals in the near future, he won't lose any others, at least based on consumer sentiment. According to a recent report from marketing and research firm NPD Group, Port Washington, NY, 89% of the 44,000 people who responded to a survey taken between Dec. 16-Jan. 5 said they would not cut back on products endorsed by Woods.

Woods could be back on course at the Arnold Palmer Invitational as a prelude to The Masters, or he could miss the entire 2010 season.Golf ratings on TV have been down by about 50% without Woods, as they were in 2008 when he took time off to recover from knee surgery, according to TV analysts. When numbers for Woods' TV appearance are crunched, analysts expect they likely will be among the highest of the week. According to PGATour.com, about 300 people had registered as media at the Sawgrass Marriott conference center about a mile away to watch on TV and about 25 satellite trucks were parked outside.
 
“It was good to see Tiger address the public today, and we’re supportive of his focus toward family and rebuilding his life," Peter Moore, President of EA Sports, said in a statement following Woods' appearance at the TPC Sawgrass clubhouse in Ponte Vedra Beach, Fla., which also is home to PGA Tour headquarters. "He remains one of the greatest athletes in history, and as a long-standing partner, we look forward to seeing Tiger back on the golf course when the time is right for him and his family.”
 
EA Sports has been the only company to release a new Tiger Woods' product, Tiger Woods PGA Tour Online, since his accident on Thanksgiving Day led to Woods' fall from the personal and marketing pedestal he has been on since turning pro in 1996. Accenture and AT&T cut ties with Woods while Nike, Gillette and Tag Heuer were among the companies to remove him from marketing projects and to also hold off on new activations. Other marketing partners include NetJets and TLC Vision.

EA Sports continued to activate with Woods even after his private life became public.Woods earned about $100 million from endorsements in 2008, but that dropped to about $90 million in 2009 when General Motors ended its relationship with him, a move based on the auto manufacturer's economic challenges. In 2010, without Accenture and AT&T, Woods could still earn about more than $70 million from his endorsement deals.

"Many of you have inquired if our relationship with Tiger will change," said Moore. "Our official response: Our strong relationship with Tiger, for more than a decade, remains unchanged.”

Nike mirrored EA Sports in its own statement: "Our position [regarding Tiger Woods] remains the same," Beth Gast, global public relations manager for Nike, wrote in an e-mail to NYSportsJournalism. "Nike fully supports Tiger and his family through this difficult time. We respect his privacy. We look forward to him returning to golf."

According to a statement from Gatorade, "We wish Tiger well as he works through these private matters." And from Gillette, "Tiger spoke today and addressed the issues he felt were most important. His words stand on their own. We wish him and his family the best."

Tag Heuer issued this statement from Jean-Christophe Babin, president and CEO: "We are encouraged by Tiger's remarks and are looking forward to his returning to professional golf."

Even Accenture, which cut ties with Woods after his private liaisons became public, and whose WGC-Accenture Match Play Championship at Mariana, Az., was engulfed by the Woods' event in Florida, defused allegations that the timing of Woods' public appearance was meant as a derogatory swipe at the company that dumped him.

Woods released statements on his Web site before going public three months after his accident."I don't think it has anything to do with the tournament. I think Tiger's got his reasons why he wants the announcement on Friday," Fred Hawrysh, head of corporate communications for Accenture, told reporters the day before Woods spoke. "If they really wanted to interfere with our tournament - which honestly I think is the last thing on their minds - then they would have run it during the tournament. They wouldn't have scheduled it for three hours before play. I think it's more coincidental. I don't think it's deliberate."

Hawrysh added that Woods' representatives had contacted Accenture when the appearance was being coordinated with the PGA Tour. "Tiger's agent [Mark Steinberg of IMG] contacted us [Wednesday] and explained that Tiger wanted to make an announcement and they were planning to do it Friday. They made it clear they were scheduling for 11 AM Eastern and it's live so it wouldn't conflict with what's happening out here. They took the extra step to make sure that it wasn't conflicting with the match going on, the television coverage."

Ultimately, the event, even under such controlled conditions, was seen as a step forward for Woods on a personal, if not professional, level. "Tiger will always have media pressure," said David Schwab, vp-managing director of First Call, the celebrity-marketing consultantcy division of Octagon, McLean, Va. "But a statement in a controlled environment [allowed] him to be contrite and begin to make the media circus slow down."

Tiger Woods Set To Speak, But Will His Voice Resonate With Marketers, Fans?

Full Transcript Of Tiger Woods' Statement

Back to Home Page