By Barry Janoff
September 11, 2013: The International Olympic Committee has selected the city of Tokyo to host the 2020 Olympics, and even though it is seven years out, much of the media and many of the marketing partners already are in place.
Tokyo was named ahead of the other two cities bidding for the 2020 Summer Games, Istanbul and Madrid, to earn the right to host the event for a second time. Tokyo hosted the 1964 Summer Olympics. In addition, Japan has played host to the Winter Games twice, in Sapporo in 1972 and in Nagano in 1998.
Japan's official Olympic bid committee said It already has a reserve fund worth of $4.5 billion to build venues for the 2020 Games.
Although it is too early in the process to talk about specifics, NBC would still have the U.S. TV rights via a $4.4 billion signed with the IOC in 2011. NBC has broadcast every Summer Olympics since 1988 and every Winter Games since 2002.
Internationally, the BBC also has a broadcast deal that runs through the 2020 Games.
Many of the top tier global marketing partners of the IOC and U.S. Olympic Committee also are signed through 2020. That includes Visa, Coca-Cola, Omega, McDonald's, Dow Chemical, General Electric and Procter & Gamble.
Atos, Panasonic, Samsung are currently signed through 2016.
The 2016 Summer Games are in Rio de Janeiro. The 2014 Winter Games are in Sochi, Russia; and the 2018 Winter Olympics are in PyeongChang, South Korea.
“Congratulations to the city of Tokyo on its election as host of the 2020 Olympic Games,” IOC President Jacques Rogge said in a statement. “Tokyo presented a very strong technical bid from the outset — and it needed to in competition with two such high-calibre bids from Istanbul and Madrid."
According to Rogge, who is finishing his 12-year term as IOC president (and will be replaced by Thomas Bach) "All three cities were capable of staging excellent Games in 2020, but in the end it was Tokyo’s bid that resonated the most with the IOC membership, inviting us to 'Discover Tomorrow' by delivering a well-organized and safe Games that will reinforce the Olympic values while demonstrating the benefits of sport to a new generation.”
“Tokyo presented a very strong technical bid from the outset, and it needed to in competition with two such high-calibre bids from Istanbul and Madrid."
The United States, meanwhile, appears to be gearing up to bid on either the 2022 Winter Games or on the 2024 Summer Olympics. The U.S. has not hosted a Summer Olympics since the 1996 Games in Atlanta. Salt Lake City hosted the 2002 Winter Games. Vancouver hosted the 2010 Winter Games, the last North American Olympic location.
The IOC has set a Nov. 14, 2013 deadline for nations to submit initial bids to host the 2022 Winter Games. The 2024 Summer Games bid deadline would be in late 2015.
The 2020 Games will also see the return of wrestling as an Olympic sports. Wresting had been an integral part of the Olympics dating back to the games in ancient times. It had been part of every modern Summer Games program through 2012 except for 1900, but was voted off earlier this year. As a result, it will not be part of the events for the 2016 Games in Rio.
Wrestling received 49 votes from the IOC, versus 24 for baseball-softball (which was voted off in 2005) and 22 for squash.
According to the IOC, in order to control the size, cost and complexity of the Games, the Olympic Program was capped in 2002 at 28 sports, approximately 300 events and a target of 10,500 athletes. It was also decided that a systematic review of the Olympic Program would be conducted after every edition of the Games to provide regular rejuvenation of the Games while maintaining continuity and consistency.