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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep042009

Michael Jordan's Hall of Fame Induction Draws Marketers, Fans, Lawsuit

Brand Jordan Six Rings shoe from the new retro package honoring Michael Jordan's Hall of Fame induction.September 4, 2009: Springfield, Mass. will be the center of the basketball universe next week when the Naismith Memorial Basketball Hall of Fame holds its 2009 induction ceremonies. The annual event usually attracts lots of attention and some marketing support, but none quite as equal to this year as the Class of 2009, which is led by Michael Jordan and also includes hoops luminaries John Stockton, David Robinson, Jerry Sloan and C. Vivan Stringer.

Nike has already funded a special section at the Hall of Fame to honor Jordan, the player who put the athletic shoe and apparel company on the map, to coincide with his induction on Sept. 11. Nike's Jordan Brand is getting into the game on Sept. 5 with a “Hall of Fame Pack,” which will include new variations of the Air Jordan ), Air Jordan 2K9 and Air Jordan 6 (Six Rings). Key stats from Jordan’s NBA career are printed on the upper section of each shoe, and the AJ6 specifically highlights the half-dozen NBA titles he won as a member of the Chicago Bulls. (MSRP ranges from $125-200.)

NBA.com will unveil a special mini-site on Sept. 4 featuring timelines detailing the careers of all the inductees and commentary from TNT NBA announcers Ernie Johnson, Marv Albert, Doug Collins, Kenny Smith, Reggie Miller and Charles Barkley, as well as retrospectives from NBA.com writers.

NBA TV will dedicate programming to each inductee next week, including exclusive 30-minute premiere specials produced by NBA Entertainment. Sept. 7 will highlight the Utah Jazz player/coach duo of Stockton and Sloan; Sept. 8 will feature San Antonio Spurs Robinson; and Sept. 9-10 will be dedicated to Jordan.

In June, Nike launched a Web-based marketing campaign starring the fictitious LeRoy Smith (played by comedian Charlie Murphy), the "man who motivated Michael Jordan." According to Smith, "In tenth grade, I beat out MJ for the last spot on our varsity basketball team, igniting a fire that inspired him to greatness." Fictional products include posters and wallpaper with such LeRoy Smith words to live by as "There are two 'I's' in motivation" and "Dribble with one eye always looking into the future."

Also among his still-active marketing deals, Gatorade released limited-edition packages honoring Jordan's career, complete with marketing support.

The ceremony, usually held at the Hall of Fame, which can accommodate about 1,200 people, has been moved to Symphony Hall, which underwent a $1 million improvement and now seats more than 2,600.

Jordan in recent Gatorate campaign honoring his career.Earlier on Sept. 11, the inductees will be making at stop at the MassMutual Center for the Naismith Memorial Basketball Hall of Fame Class of 2009 Enshrinement Pep Rally, which is being presented by Mohegan Sun, MassMutual Financial Group and the Massachusetts Convention Center Authority. Fans will also be able to test out the EA Sports' NBA Live 10 videogame at the EA Live Lounge. The game will not be released until Oct. 6.

But not everyone is happy with the marketing, in particular Brand Jordan's "Hall of Fame Pack." SportsFuzion, a Massachusetts-based sportswear company that said it has owned the exclusive worldwide rights to the Hall of Fame's trade names, logos, trademarks, designs, and photos for use in sportswear since 2006, in June filed a lawsuit against Nike and the Basketball Hall of Fame. SportsFuzion said that Nike and the Hall of Fame "allegedly conspired to eliminate SportsFuzion from the manufacturing, marketing, and selling of sportswear related to Jordan's induction on Sept. 11."

According to the company, the lawsuit "will move forward after a September 9, 2009 hearing after which United States District Judge William G. Young will set a discovery schedule in the case." SportsFuzion said that the Hall of Fame's attorneys recently provided SportsFuzion with a letter which claimed that the "Leroy Smith marketing/advertising campaign does not involve the promotion of the sale of shoes and/or other apparel in any respect [and] would not create any potential conflict with any rights that might be held by SportsFuzion."

Marketers Make The Most Of Michael Jordan

Gatorade Puts Its Bests Salesman, Michael Jordan, Back To Work

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