January 10, 2011: Major League Baseball Properties said that Lou Koskovolis has been named as the svp-corporate sales and marketing. Koskovolis' two-decade marketing resume includes ESPN/ABC and Six Flags Entertainment.
John Brody, who had been svp-corporate sales and marketing for six years at MLB, left in August to join Wasserman Media Group as a principal in their New York office and to oversee sales and marketing.
Koskovolis will begin his new position at MLBP on Jan. 18 and will report directly to Tim Brosnan, evp-business, for Major League Baseball. Koskovolis will be responsible for overseeing corporate sales and sponsorship activities on behalf of MLB and its 30 clubs.
Since 2006, Koskovolis had been with Six Flags Entertainment since 2006, most recently as evp-corporate alliances. At Six Flags, Koskovolis "generated sponsorship revenue across all 19 Six Flags domestic and international theme park properties," according to MLBP. While there, he also worked with the company's Dick Clark Productions division, handling sponsorship sales for such events as The American Music Awards, Golden Globes, Academy of Country Music Awards, So You Think You Can Dance? and New Year’s Rockin’ Eve.
Prior to joining Six Flags Entertainment, Koskovolis spent almost 15 years at ESPN & ABC Sports, where he departed as evp-customer marketing and sales. While there, Koskovolis integrated the ABC Sports and ESPN sales teams to create a multi-medium sales effort utilizing all ESPN assets and ABC Sports properties.
“We are very pleased to hire Lou Koskovolis, an accomplished executive with extensive experience selling and marketing an international entertainment brand,” Tim Brosnan, evp-business for MLB, said in a statement. “We look forward to Lou working with current and future MLB sponsors to create exciting platforms that engage our fans and bring them closer to the game.”
"We look forward to Lou working with current and future MLB sponsors to create exciting platforms that engage our fans and bring them closer to the game."
According to Koskovolis, “Major League Baseball is an enormously powerful brand and I couldn’t be happier to be joining a property that has so much to offer its sponsors. I was very interested in getting back into sports and I couldn’t have asked for a better opportunity than this one.”