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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar022017

Marriott Books Room For March Madness Marketing With Top-Tier NCAA Alliance

By Barry Janoff

March 2, 2017: If you go to a Marriott International destination this month you are sure to experience a taste of March Madness, and not just on the TVs or in the lounge areas.

Marriott International has signed a multi-year deal to become an official NCAA corporate partner across all 90 NCAA championships. The alliance designates Marriott International and its 30 brands as the "official hotel partner of the NCAA."

The pact brings Sheraton, a division of Marriott International, back into the NCAA corporate ranks. The brand had been the NCAA’s official hotel partner for several years beginning in 2008.

Sheraton is a division of Starwood, which was acquired by Marriott in 2016.

The union kicks in immediately with multi-media activation for both the NCAA Div. I Men’s and Women’s Basketball tournaments this month leading to the men's Final Four and women's Final Four.

Also upcoming are the Div. I Men’s and Women’s Hockey tournaments leading to the respective Frozen Fours.

"We are incredibly excited and honored to serve as the official hotel partner of the NCAA," Steve Heitzner, Marriott’s chief sales officer and CMO for the Americas, said in a statement. "College sports bring people from all walks of life together in much the same way travel does and so the affiliation is a natural fit within our larger goal to provide our guests with inspiring and meaningful experiences."

In partnership with the NCAA, Turner Sports and CBS Sports, Marriott International said it would have the "opportunity to support college student-athletes and communities across the country."

As an official partner of the NCAA, Marriott is now able to use NCAA logos, trademarks and markings in marketing, media, and activation.

The hotelier is expected to support with TV, print, Internet, social media and activation at games and in its destinations.

Marriott later this month plans to launch a dedicated sub-site with the NCAA (at NCAA.Marriott.com).

The company said that Marriott Rewards members now have the opportunity to use their points to bid on an "Ultimate Men's Final Four Weekend Experience," with just two spots available, through March 17.

The experience includes two tickets to the men's Final Four and national championship game, being played in University of Phoenix Stadium.

It also offers VIP access to a variety of Final Four weekend events and overnight accommodations in the JW Marriott Scottsdale Camelback Inn Resort & Spa with transportation to and from all weekend events in Phoenix. (Details here.)

According to Dan Gavitt, NCAA svp-basketball, "The goals of Marriott International and NCAA championships are the same — to provide a world-class and memorable experience. We look forward to working with its numerous hotel brands that will provide our student-athletes, coaches, athletics administrators and fans with high level hospitality and service during NCAA championships and events."

Including Marriott, Starwood, Courtyard and other brands, Marriott International has more than 5,700 properties in more than 110 countries and territories worldwide and more than 1.2 million rooms (as of Sept. 23, 2016).

"The goals of Marriott International and NCAA championships are the same — to provide a world-class and memorable experience."

"Fans travel to over 800 sites each year to attend NCAA championship events and Marriott is the perfect partner to enhance that on-site experience," Will Funk, evp-property marketing and corporate partnerships for Turner Sports, said in a statement.

"The experience is everything, and Marriott is uniquely positioned to provide the best hotel and hospitality options for the millions of people who love seeing student athletes compete at the highest level."

"As a global hotel company, we have long been passionate about sports and their power to transform and connect," said Marriott’s Heitzner. "Across our 30 distinct hospitality brands, we provide unparalleled variety to suit every traveler's needs, and through our partnership with the NCAA, we look forward to creating memorable experiences for students, alumni, fans and families."

NCAA corporate champion partners include AT&T, Capital One and Coca-Cola.

In additon to Marriott International, NCAA corporate partners include Allstate, Amazon Echo, Microsoft Bing, Buffalo Wild Wings, Buick. Enterprise, Infiniti, Lowe’s, LG, Nabisco, Northwest Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

March Madness

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