By Barry Janoff
January 27, 2016: On the NFL's Ticket Exchange site, the are some 280 tickets available for Super Bowl 50 on Feb. 7 in Levi's Stadium, ranging in price from $4.400 - $14,700.
Marriott International is seeing to it that two people and their entourages get to the game for which tickets and related accouterments have already been paid.
Two Super Bowl campaigns from Marriott brands that launched earlier this season have some to fruition for Marriott Rewards members Bill Craigle and Kristen Williams, with Craigle winning the “50 to 50” sweepstakes and Williams earning top honors in Courtyard’s “Suite Stadium” contest.
Craigle, from Mechanicsville, NY, gets to bring a group of 50 on an all-expenses paid trip to the San Francisco Bay Area to watch Super Bowl 50 from a luxury stadium suite in Levi's Stadium.
Williams, from Eagle River, Alaska, gets to take three guests for a sleepover in a Levi's Stadium suite-turned-Courtyard-hotel room on the eve of Super Bowl 50. As such, they would be among the first fans in the stadium on Super Bowl Sunday.
Marriott International is its fifth sponsorship year with the NFL, with Courtyard as the official hotel of the league, and this past season signed a renewal that extends the alliance through 2020.
“The NFL is the powerhouse of professional sports, and our long-standing sponsorship gives us an opportunity to tap into a passionate group of travelers, bringing the breadth and depth of our brand offerings to fans,” Karin Timpone, global marketing officer for Marriott International, said in a statement.
“Similar to our relationships with global leaders in the music and entertainment industry, our NFL sponsorship represents the company’s ongoing effort to bring exclusive and memorable experiences for our guests and the 52 million members of our Marriott Rewards program," said Timpone.
A "50 To 50" spot shows former NFL All-Pro linebacker Brian Urlacher showing up at Craigle's home with tickets in hand.
Marriott said it plans to track both Craigle and Williams throughout their experiences and continue to support with a multi-media effort including social media and Courtyard and Marriott Rewards platforms.
Marriott said that Williams' experience would also be tracked via the Courtyard YouTube page and would include "surprise encounters from NFL personalities."
Craigle's group will comprise family, friends and "members of the medical team that helped treat a life-threatening illness facing Bill’s oldest son."
According to Timpone, “Marriott International’s sponsorship with the NFL enables us to bring exclusive access and once-in-a-lifetime experiences to our guests and members of our Marriott Rewards program. The idea of traveling to Super Bowl 50 with a group of 50 friends and family has captivated the imaginations of NFL fans and has inspired conversation among millions of fans worldwide.”
"The NFL is the powerhouse of pro sports, and our long-standing sponsorship gives us an opportunity to tap into a passionate group of travelers."
Craigle was randomly selected from more than 250,000 eligible “50 to 50” sweepstakes entrants.
Williams claimed Courtyard’s “Suite Stadium” honor by acquiring "the highest number of judge and fan votes after a series of social media challenges completed on Twitter and Instagram."
Marriott said the “Suite Stadium” contest generated more than 53.8 million impressions on social media during its four-month run.
“Courtyard’s on-going relationship as the official hotel of the NFL truly reaches new heights with the big 50th anniversary of the Super Bowl," Brian King, global officer Marriott Signature Brands, said in a statement.
"Creating ‘Greatness on the Road’ moments is what Courtyard is all about and hosting a slumber party in a comfortable Courtyard room built right in Levi's Stadium absolutely delivers that ultimate NFL super-fan experience!” said King.
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