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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec282010

Mars Using Visa, NFL Heroes, Brands In Sweet Super Bowl XLVI Campaign

December 27, 2010: Super Bowl XLV is just over a month away, but Mars Chocolate North America is already focusing on Super Bowl XLVI, which will be played Feb. 5, 2012 at Lucas Oil Stadium in Indianapolis.

Mars, in conjunction with Visa, has unveiled its "Celebrate on the Field 2011 Instant Win Game," with a grand prize of four field passes for the NFL's big game in Indianapolis. On board for marketing support are three former Super Bowl heroes: Marshall Faulk, running back for the Super Bowl XXXIV champion St. Louis Rams; Mark Schlereth, offensive guard. a three-time Super Bowl champion as a member of the Washington Redskins (Super Bowl XXVI) and Denver Broncos (Super Bowls XXXII and XXXIII); and Rodney Harrison, a two-time Super Bowl champion safety with the New England Patriots (Super Bowl XXXVIII, XXXIX).

"NFL players work their whole lives for the opportunity to experience those few precious moments celebrating a Super Bowl victory," Debra Sandler, chief consumer officer for Mars Chocolate North America, said in a statement. "We are thrilled to afford fans who serve Mars Real Chocolate at their football-viewing parties the exclusive chance to enjoy those special moments of celebration alongside the newest Super Bowl champions. For an NFL fan, what could be more exciting?"

To enter the contest, consumers are being directed to upload the UPC codes from specially marked packages of Mars brands to www.BeOnTheField.com now through Feb. 7, 2011 (the day after Super Bowl XLV). The brands are M&M'S, Snickers, Twix, Milky Way and 3 Musketeers. Among the "thousands of other great prizes" are Visa gift cards and packages of Mars chocolate products. (Full details here.)

In addition to on-package and POP, marketing support is anchored by Internet, including dedicated Facebook pages where Schlereth and Harrison will be conducting live chats with fans of the Snickers and M&M's Facebook Fan Pages.

Mars also will have a presence at Super Bowl XLV where it will be celebrating with the winners of its "Go Nuts At The Super Bowl with Snickers Instant Win Game" and its "Be On The Field" promotion that ran at the end of the 2009 season.

The Mars Chocolate North America brand, which will have air time on Fox during the upcoming Super Bowl, generated a lot of publicity with a TV spot starring Betty White that aired during Super Bowl XLIV, which was atop numerous post-game ad monitors and was also among the top spots of 2010.

´╗┐According to Marshall Faulk, "Winning a Super Bowl for St. Louis Rams fans everywhere was a huge thrill for me and I'll never forget those few fleeting moments when we had the opportunity to celebrate our amazing accomplishment. This is an experience you can't buy, nor will you ever forget."

Mars' Super Bowl Promo Has Its Eye On North Dallas 45

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