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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

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1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec282010

Mars Using Visa, NFL Heroes, Brands In Sweet Super Bowl XLVI Campaign

December 27, 2010: Super Bowl XLV is just over a month away, but Mars Chocolate North America is already focusing on Super Bowl XLVI, which will be played Feb. 5, 2012 at Lucas Oil Stadium in Indianapolis.

Mars, in conjunction with Visa, has unveiled its "Celebrate on the Field 2011 Instant Win Game," with a grand prize of four field passes for the NFL's big game in Indianapolis. On board for marketing support are three former Super Bowl heroes: Marshall Faulk, running back for the Super Bowl XXXIV champion St. Louis Rams; Mark Schlereth, offensive guard. a three-time Super Bowl champion as a member of the Washington Redskins (Super Bowl XXVI) and Denver Broncos (Super Bowls XXXII and XXXIII); and Rodney Harrison, a two-time Super Bowl champion safety with the New England Patriots (Super Bowl XXXVIII, XXXIX).

"NFL players work their whole lives for the opportunity to experience those few precious moments celebrating a Super Bowl victory," Debra Sandler, chief consumer officer for Mars Chocolate North America, said in a statement. "We are thrilled to afford fans who serve Mars Real Chocolate at their football-viewing parties the exclusive chance to enjoy those special moments of celebration alongside the newest Super Bowl champions. For an NFL fan, what could be more exciting?"

To enter the contest, consumers are being directed to upload the UPC codes from specially marked packages of Mars brands to www.BeOnTheField.com now through Feb. 7, 2011 (the day after Super Bowl XLV). The brands are M&M'S, Snickers, Twix, Milky Way and 3 Musketeers. Among the "thousands of other great prizes" are Visa gift cards and packages of Mars chocolate products. (Full details here.)

In addition to on-package and POP, marketing support is anchored by Internet, including dedicated Facebook pages where Schlereth and Harrison will be conducting live chats with fans of the Snickers and M&M's Facebook Fan Pages.

Mars also will have a presence at Super Bowl XLV where it will be celebrating with the winners of its "Go Nuts At The Super Bowl with Snickers Instant Win Game" and its "Be On The Field" promotion that ran at the end of the 2009 season.

The Mars Chocolate North America brand, which will have air time on Fox during the upcoming Super Bowl, generated a lot of publicity with a TV spot starring Betty White that aired during Super Bowl XLIV, which was atop numerous post-game ad monitors and was also among the top spots of 2010.

´╗┐According to Marshall Faulk, "Winning a Super Bowl for St. Louis Rams fans everywhere was a huge thrill for me and I'll never forget those few fleeting moments when we had the opportunity to celebrate our amazing accomplishment. This is an experience you can't buy, nor will you ever forget."

Mars' Super Bowl Promo Has Its Eye On North Dallas 45

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