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What Are You Watching In June 2018?
 
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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep112017

This Is The Year Marshawn, Harden, CP3 Get Real In 'Madden NFL 18' Campaign

By Barry Janoff

September 10, 2017: Did Beast Mode almost miss his first official game as a member of the Oakland Raiders?

Not in real life, where Marshawn Lynch had 18 carries and rushed for 76 yards in Oakland’s 26-16 opening week win over the Tennessee Titans.

But in a new spot for EA Sports Madden NFL 18, Lynch is walking down a street with a friend when they seen a bevy of TVs in a store window, all seemingly tuned into a Raiders game.

"You guys got a game today?" asks the friend. "Oh, man," replies a distressed Lynch as he runs off. "Thought I had a bye week.”"

Turns out they were watching Madden NFL 18.

EA Sports continues its multi-media support for Madden NFL 18, which launched in late August, with the spot, "This Is The Year," featuring Lynch, NBA stars James Harden and Chris Paul, plus a plethora of rappers and gamers who proclaim that it’s their turn to shine.

The spot supports distinct features in the new game, including "Longshot," Madden's first story mode; and playing Madden Ultimate Team with friends in MUT Squads.

EA Sports uses the "This is the year" mantra as a different inspiration for different people.

"This is the year . . . the Rams have won the Super Bowl . . . of four-letter celebrations (uttered by two kids banished to their room) . . .  we banish the demons . . .  to get sent to your room (said by a kid who is trashing his parent’s swimming pool) . . . I make my brother cry . . . we win so much we’re going to need a bigger band wagon . . . I start from the bottom and end up on top."

Harden makes an appearance playing Madden NFL 18 when he gets a call from new Houston Rockets’ backcourt partner Chris Paul.

"I’m open over here. Give me the ball," implores Paul, playing Madden Ultimate Team with Harden but anticipating what might be a situation when the NBA season starts. "You can’t keep calling every play," replies Harden. "Pass me the ball," yells Paul.

"This is the year rivals become teammates," offers Harden.

The two-minute spot also features rappers and musicians E-40 and Rae Sremmurd.

Also new this year, calling it a "landmark event" and describing it as the "largest competitive gaming commitment ever by a U.S. professional sports league," EA and the NFL have united to launch the Madden NFL Club Championship, a competitive gaming and eSports event within the second season of the Madden NFL Championship Series.

The Madden NFL Club Championship will encompass all 32 NFL teams.

This year’s Madden NFL 18 Championship Series features the biggest prize pool to date, more than $1.15 million.

Competition began Aug. 22 with the launch of EA Sports Madden NFL 18 G.O.A.T Edition for Xbox One and PlayStation4. (Details here.)

EA Sports’ strategy is to keep the marketing machine ramped up throughout the the year, with the opening of the NFL season a major tie-in.

The game was the top downloaded digital title for August 2017, according to the Playstation blog, ahead of Hellblade: Senua’s Sacrifice, Sonic Mania, Tom Clancy’s Rainbow Six Siege and Grand Theft Auto V.

The "Longshot" story allows gamers to play as Devin Wade, a former Texas high school quarterback whose life led him away from pro football but who now is seeking a second chance to make the big show.

Although it has had it peaks and valleys since its debut in 1988 (under the title John Madden Football), the Madden NFL franchise continues to be a juggernaut. Sales since then have topped $4.1 billion with more than 100 million copies sold.

EA Madden 18 Teams With NFL For 'Landmark' eSports Competition

Tom Brady Takes On Madden NFL Cover Curse

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