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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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NYSportsJournalism.com + Topic Of Requested Search

Deadpool 2: 'Wet On Wet' Heisman House Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Monday
Sep112017

This Is The Year Marshawn, Harden, CP3 Get Real In 'Madden NFL 18' Campaign

By Barry Janoff

September 10, 2017: Did Beast Mode almost miss his first official game as a member of the Oakland Raiders?

Not in real life, where Marshawn Lynch had 18 carries and rushed for 76 yards in Oakland’s 26-16 opening week win over the Tennessee Titans.

But in a new spot for EA Sports Madden NFL 18, Lynch is walking down a street with a friend when they seen a bevy of TVs in a store window, all seemingly tuned into a Raiders game.

"You guys got a game today?" asks the friend. "Oh, man," replies a distressed Lynch as he runs off. "Thought I had a bye week.”"

Turns out they were watching Madden NFL 18.

EA Sports continues its multi-media support for Madden NFL 18, which launched in late August, with the spot, "This Is The Year," featuring Lynch, NBA stars James Harden and Chris Paul, plus a plethora of rappers and gamers who proclaim that it’s their turn to shine.

The spot supports distinct features in the new game, including "Longshot," Madden's first story mode; and playing Madden Ultimate Team with friends in MUT Squads.

EA Sports uses the "This is the year" mantra as a different inspiration for different people.

"This is the year . . . the Rams have won the Super Bowl . . . of four-letter celebrations (uttered by two kids banished to their room) . . .  we banish the demons . . .  to get sent to your room (said by a kid who is trashing his parent’s swimming pool) . . . I make my brother cry . . . we win so much we’re going to need a bigger band wagon . . . I start from the bottom and end up on top."

Harden makes an appearance playing Madden NFL 18 when he gets a call from new Houston Rockets’ backcourt partner Chris Paul.

"I’m open over here. Give me the ball," implores Paul, playing Madden Ultimate Team with Harden but anticipating what might be a situation when the NBA season starts. "You can’t keep calling every play," replies Harden. "Pass me the ball," yells Paul.

"This is the year rivals become teammates," offers Harden.

The two-minute spot also features rappers and musicians E-40 and Rae Sremmurd.

Also new this year, calling it a "landmark event" and describing it as the "largest competitive gaming commitment ever by a U.S. professional sports league," EA and the NFL have united to launch the Madden NFL Club Championship, a competitive gaming and eSports event within the second season of the Madden NFL Championship Series.

The Madden NFL Club Championship will encompass all 32 NFL teams.

This year’s Madden NFL 18 Championship Series features the biggest prize pool to date, more than $1.15 million.

Competition began Aug. 22 with the launch of EA Sports Madden NFL 18 G.O.A.T Edition for Xbox One and PlayStation4. (Details here.)

EA Sports’ strategy is to keep the marketing machine ramped up throughout the the year, with the opening of the NFL season a major tie-in.

The game was the top downloaded digital title for August 2017, according to the Playstation blog, ahead of Hellblade: Senua’s Sacrifice, Sonic Mania, Tom Clancy’s Rainbow Six Siege and Grand Theft Auto V.

The "Longshot" story allows gamers to play as Devin Wade, a former Texas high school quarterback whose life led him away from pro football but who now is seeking a second chance to make the big show.

Although it has had it peaks and valleys since its debut in 1988 (under the title John Madden Football), the Madden NFL franchise continues to be a juggernaut. Sales since then have topped $4.1 billion with more than 100 million copies sold.

EA Madden 18 Teams With NFL For 'Landmark' eSports Competition

Tom Brady Takes On Madden NFL Cover Curse

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