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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Mar212012

MasterCard Renews, Enhances Alliance With Arnold Palmer, PGA Tour

By Barry Janoff

March 21, 2012: MasterCard has signed a deal with the PGA Tour and Arnold Palmer to continue and also expand its role as lead sponsor of the Arnold Palmer Invitational Presented by MasterCard.

Financial terms of the four-year deal, which runs through the 2016 tournament, were not revealed. Proceeds from the tournament will continue to benefit Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies.
 
MasterCard has been presenting sponsor of the Arnold Palmer Invitational since 2004 and a sponsor of the PGA Tour and Champions Tour since 1995.

Other event marketing partners include Coca-Cola, Hertz, Publix, Loew's Hotel and Buffalo Wild Wings.

Tiger Woods is expected to participate in this key event prior to the 2012 Masters after withdrawing in the final round of the WGC-Cadillac Championship on March 11 due to what he called soreness in his left Achilles tendon. Woods has won the Arnold Palmer Invitational six times since 2000.

MasterCard is supporting with print in the official tournament program, social media interaction including Twitter and a dedicated Facebook page, on-site signage and event activation including a Priceless Moments tent that houses photos and memorabilia featuring Palmer. Among the perks for MasterCard holders are access to the MasterCard Club, exclusive viewing platforms on the 6th hole and 18th fairway and discounts on concessions and Tournament merchandise.

As added Incentive for the 2012 Arnold Palmer Invitational Presented by MasterCard, being held this week at Arnold Palmer's Bay Hill Club in Orlando, MasterCard has issued a challenge to its pro golf endorsers entered in the event. Should any of them win the tournament, MasterCard said it would make an additional $200,000 donation to Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies in their name.

“In the first nine years of our partnership, MasterCard has helped raise more than $1.8 million that have directly impacted Arnold Palmer Hospital for Children."

"While golf is a true passion for many of our cardholders, we’ve experienced first-hand the impact this tournament has on families across the southeast," Chris McWilton, president, U.S. Markets for MasterCard, said in a statement. "Every day, we look for ways to create stronger connections with consumers, while providing them with priceless experiences and memories. As we continue our sponsorship, we’ll have an ability to continue to deliver on this promise and create greater affection for the tournament and for our products.”

According to Palmer, “Throughout the first nine years of our partnership, MasterCard has helped raise more than $1.8 million that have directly impacted Arnold Palmer Hospital for Children. I am looking forward to continuing our partnership over the next four years to deliver a world-class event for our players and fans, while continuing to support the hospitals.”

The first two rounds, March 22-23, will air on the Golf Channel; the final two rounds, March 24-25, on NBC. The 2011 defending champion is Martin Laird.

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