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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr222016

MasterCard Gets Prime All-Star Game Positioning In New Alliance With MLB

By Barry Janoff

April 21, 2016: MasterCard and MLB, which have partnered on numerous initiatives since 1997, have extended their alliance, with added platforms that include MasterCard becoming the presenting sponsor of the 2016 All-Star Game and all subsequent games throughout the new deal.

Financial terms of the extension were not shared.

MasterCard has been partnered with MLB since he first Priceless ad spot in 1997, which featured a father and son at the ballpark, and aired during the World Series.

In addition to the All-Star Game and surrounding activation, the expanded partnership includes increased opportunity to deliver advanced payment technologies  

“MLB is one of our longest-tenured partners and during this time we’ve significantly expanded our relationship by taking it far beyond a traditional sponsorship,” Raja Rajamannar, CMO for MasterCard, said in a statement.

“Baseball is a passion for many and through our partnership we’ve been able to deliver not only access for fans, but have incorporated new payment options, driven fan engagement around Priceless Causes and delivered truly memorable moments.”

MLB and MasterCard were named Grand Sports Marketer of the Year in 2013 by the readers of NYSportsJournalism for their work with Stand Up To Cancer, support of which continues to reach baseball fans, consumers and others.

At the All-Star Game this July in San Diego, MasterCard platforms include All-Star Week on-field Priceless experiences and events, expanded on-site brand presence at POP at key All-Star events and presenting sponsor of MLB.com Shop at MLB FanFest during All-Star Week and satellite MLB.com Shop locations on-site during All-Star events.

According to Noah Garden, MLB evp-business, "We are looking forward to creating exciting and innovative elements with MasterCard over the next several years in connection to the All-Star Game presented by MasterCard. Major League Baseball games and jewel events like the All-Star Game provide MasterCard with high-profile opportunities to showcase its evolutionary payment technologies to our fans."

MasterCard also has individual relationships with four MLB clubs including the Chicago Cubs, Los Angeles Dodgers, New York Yankees and Boston Red Sox, with whom MasterCard just recently extended its partnership.

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