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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in eSports (1)

Wednesday
Sep192018

MasterCard Signs As ‘Priceless’ Global Partner For eSports League Of Legends

NYSJ Sports-Entertainment Business News Service

September 19, 2018:
MasterCard believes that eSports are “Priceless” and is not just talking the talk but walking the walk.

The financial services firm has signed a multi-year partnership with Riot Games to become the first global sponsor for League of Legends and the exclusive global payment services partner for League of Legends global eSports events.

Financial terms of the alliance were not released.

“eSports is a phenomenon that continues to grow in popularity, with fans that can rival those at any major sporting event in their enthusiasm and energy,” Raja Rajamannar, chief marketing and communications officer for MasterCard, said via the company.

“Our ‘Priceless’ platform is built around connecting with people through their passions. We are excited about the experiences and benefits we can bring to the world’s largest eSport — both in-game and to the millions of League of Legends fans that watch and attend the tournaments each year.”

League of Legends has 14 professional eSports leagues, 113 professional teams and more than 850 salaried athletes worldwide, overseen and operated by Riot Games.

According to Riot Games, League of Legends eSports games are broadcast live to millions of people in 18 different languages worldwide, with viewership of the regular season averaging 90 million hours-watched live, week-over-week.

Worlds 2017 reached a total of 1.2 billion hours watched over the course of the 21-day competition, with the most-watched match pulling in more than 80 million live unique viewers, according to Riot Games.

MasterCard said it would use its “Priceless” platform to drive multi-media marketing to reach not only the eSports community but its worldwide card holders.

An intro spot, "MasterCard Brings Priceless To League of Legends," unveils the union with Riot Games.

“(MasterCard will) “curate unforgettable Priceless experiences and offers across onsite event activations, Priceless.com and through other various promotions to bring fans closer to their passion and everything they love about League of Legends events.”

Among its plans, MasterCard will activate during jewel League of Legends events and said it would work with its banking partners to offer “unique League of Legends co-branded products in select markets, starting in 2019. “

MasterCard card holders in the U.S. and Canada (excluding Quebec) would have an opportunity to win the “ultimate All-Star Event experience” when they use and save their MasterCard information within the League of Legends gaming platform.

More promotions and  ticketing programs will continue to roll out globally throughout the partnership.

According to Naz Aletaha, head of eSports partnerships for Riot Games, “We’re thrilled to team up with MasterCard on this groundbreaking partnership that will provide meaningful and long-term value to our fans.

“Mastercard is among the first of world-class brands to take such a big step into eSports at the global level, and we’re proud to have them support League of Legends eSports events alongside their other premier sports and entertainment sponsorships.”

The alliance will focus on three annual League of Legends global tournaments:  the Mid-Season Invitational, the All-Star Event and the League of Legends World Championship.

MasterCard said its first live-event activation will be at the World Championship, scheduled for Oct. 1-Nov. 3 in South Korea.

Experiences related to that event and available on Priceless.com will include opening ceremony rehearsal viewing and a behind the scenes tour, the opportunity to watch a game with a League of Legends pro player from VIP seats and testing the gaming PCs the pros will compete on during the World Championship final.

“We’ve long been impressed with MasterCard and their fan-focused approach to partnerships,” Jarred Kennedy, co-head of eSports at Riot Games, said in a statement.

“Our community has made League of Legends the biggest eSport in the world, and we’re excited to work with Mastercard to bring them new and innovative experiences for years to come.”

MasterCard also has official alliances that include MLB, the PGA Tour, The Open, Australian Open tennis Grand Slam, Roland-Garros tennis Grand Slam, Rugby World Cup and UEFA Champions League.

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