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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec192012

To Its Credit, MasterCard Extends Multilayered Alliance With PGA Tour

Special to NYSportsJournalism.com

December 18, 2012: Stating that “Golf is a passion point for many of our cardholders," MasterCard has signed an extension and enhancement of its alliance with the PGA Tour.

The new marketing relationship goes through 2016. MasterCard has been a sponsor of the PGA Tour and Champions Tour since 1995. In addition, it has been presenting sponsor of the Arnold Palmer Invitational Presented by MasterCard since 2004, a deal was renewed this past March through 2016.

Financial terms were not disclosed.

“Golf is a passion point for many of our cardholders,” Chris McWilton, president, U.S. Markets, for MasterCard, said in a statement.

“The Tour has helped us to provide our cardholders with golf experiences and access that bring them closer to the game in a truly unique manner. By aligning our brand with the things that matter most to our cardholders, we’re able to deliver on our brand promise and ultimately further cardholder loyalty.”

Under the new partnership, MasterCard said it would expand PGA Tour-related cardholder benefits at key tournaments and courses and unveil programs at select tournaments. This includes "Best Seats in the House," "Tournament Advantage" and "Priceless Lessons."

According to Tom Wade, CMO for of the PGA Tour, “We are excited about the programs that MasterCard is implementing for its cardholders who enjoy watching and playing golf. MasterCard continues to be very creative in developing marketing programs centered on its relationship with the PGA Tour. MasterCard also has been a vital part of the success of the PGA Tour and we are pleased to announce this four-year extension.”

MasterCard, Arnold Palmer Invitational Renew Alliance

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