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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May012013

Augusta National, The Masters Change Balance Of Global Partnership Power

Special to NYSportsJournalism.com

April 30, 2013: How much power does the Augusta National Golf Club and the Masters Tournament have? Enough to change the balance of power on a global basis.

At least among the marketing partners for the Augusta National Golf Club and the Masters Tournament.

Mercedes-Benz and UPS are taking on new roles for the Masters Tournament and ExxonMobil will no longer be a partner, beginning in 2014.

According to Billy Payne, chairman of Augusta National Golf Club and the Masters Tournament, Mercedes-Benz, an international partner of the Masters since 2008, will join AT&T and IBM as a global sponsor, replacing ExxonMobil, which has been aligned with the event since 2005. Concurrently, UPS will join Rolex as an international partner in the position previously occupied by Mercedes-Benz. The total number of sponsors and partners remains unchanged.

Financial details were not disclosed.

“The relationships we form are important to our commitment of continuous improvement, and we sincerely appreciate the longtime assistance and enthusiasm of ExxonMobil for their support,” Payne said in a statement. “We now look forward to growing our associations with Mercedes-Benz and UPS, two globally recognized brands that also share a passion for the Masters and the Tournament’s sustained success.”

The 2014 Masters Tournament is scheduled for April 7-13.

For Mercedes-Benz and UPS, the worldwide marketing alliance extends for both Masters deals that had been activated in the U.S.

"The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events," Stephen Cannon, president and CEO of Mercedes-Benz USA, said in a statement. "Mercedes-Benz has a long-standing history with golf and to be associated as a global sponsor of the Masters strengthens our existing ties with one of the world's most popular and widely played sports."

"The Masters is the world's most prestigious golf tournament and this aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events."

Mercedes-Benz said it supports golf globally with a portfolio of major tournaments and grassroots initiatives.  The automaker recently marked a 20-year milestone in the United States for its involvement in the sport.

UPS' new position builds on its support for tournaments in Europe and Asia, including The Open Championship, the only major championship played outside the U.S. The global logistics provider also has sponsorship deals with Lee Westwood, 2010 Open champion Louis Oosthuizen and Jeev Milkha Singh.

“UPS’ association with the Masters represents a logical extension to our evolving international presence in golf,” Christine Owens, UPS svp-communications and brand management, said of the expanded alliance with The Masters.

According to Owens, for more than a decade, "UPS has been a part of the Masters, supporting its logistics needs. The sponsorship strengthens our alliance with Augusta National and gives us a strategic platform to demonstrate our logistics capabilities to our international audience. It also provides opportunities to offer once in a lifetime experiences for our valued customers and employees as we continue to build relationships and advance our core business.”

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