Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May012013

Augusta National, The Masters Change Balance Of Global Partnership Power

Special to NYSportsJournalism.com

April 30, 2013: How much power does the Augusta National Golf Club and the Masters Tournament have? Enough to change the balance of power on a global basis.

At least among the marketing partners for the Augusta National Golf Club and the Masters Tournament.

Mercedes-Benz and UPS are taking on new roles for the Masters Tournament and ExxonMobil will no longer be a partner, beginning in 2014.

According to Billy Payne, chairman of Augusta National Golf Club and the Masters Tournament, Mercedes-Benz, an international partner of the Masters since 2008, will join AT&T and IBM as a global sponsor, replacing ExxonMobil, which has been aligned with the event since 2005. Concurrently, UPS will join Rolex as an international partner in the position previously occupied by Mercedes-Benz. The total number of sponsors and partners remains unchanged.

Financial details were not disclosed.

“The relationships we form are important to our commitment of continuous improvement, and we sincerely appreciate the longtime assistance and enthusiasm of ExxonMobil for their support,” Payne said in a statement. “We now look forward to growing our associations with Mercedes-Benz and UPS, two globally recognized brands that also share a passion for the Masters and the Tournament’s sustained success.”

The 2014 Masters Tournament is scheduled for April 7-13.

For Mercedes-Benz and UPS, the worldwide marketing alliance extends for both Masters deals that had been activated in the U.S.

"The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events," Stephen Cannon, president and CEO of Mercedes-Benz USA, said in a statement. "Mercedes-Benz has a long-standing history with golf and to be associated as a global sponsor of the Masters strengthens our existing ties with one of the world's most popular and widely played sports."

"The Masters is the world's most prestigious golf tournament and this aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events."

Mercedes-Benz said it supports golf globally with a portfolio of major tournaments and grassroots initiatives.  The automaker recently marked a 20-year milestone in the United States for its involvement in the sport.

UPS' new position builds on its support for tournaments in Europe and Asia, including The Open Championship, the only major championship played outside the U.S. The global logistics provider also has sponsorship deals with Lee Westwood, 2010 Open champion Louis Oosthuizen and Jeev Milkha Singh.

“UPS’ association with the Masters represents a logical extension to our evolving international presence in golf,” Christine Owens, UPS svp-communications and brand management, said of the expanded alliance with The Masters.

According to Owens, for more than a decade, "UPS has been a part of the Masters, supporting its logistics needs. The sponsorship strengthens our alliance with Augusta National and gives us a strategic platform to demonstrate our logistics capabilities to our international audience. It also provides opportunities to offer once in a lifetime experiences for our valued customers and employees as we continue to build relationships and advance our core business.”

Back to Home Page