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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May012013

Augusta National, The Masters Change Balance Of Global Partnership Power

Special to NYSportsJournalism.com

April 30, 2013: How much power does the Augusta National Golf Club and the Masters Tournament have? Enough to change the balance of power on a global basis.

At least among the marketing partners for the Augusta National Golf Club and the Masters Tournament.

Mercedes-Benz and UPS are taking on new roles for the Masters Tournament and ExxonMobil will no longer be a partner, beginning in 2014.

According to Billy Payne, chairman of Augusta National Golf Club and the Masters Tournament, Mercedes-Benz, an international partner of the Masters since 2008, will join AT&T and IBM as a global sponsor, replacing ExxonMobil, which has been aligned with the event since 2005. Concurrently, UPS will join Rolex as an international partner in the position previously occupied by Mercedes-Benz. The total number of sponsors and partners remains unchanged.

Financial details were not disclosed.

“The relationships we form are important to our commitment of continuous improvement, and we sincerely appreciate the longtime assistance and enthusiasm of ExxonMobil for their support,” Payne said in a statement. “We now look forward to growing our associations with Mercedes-Benz and UPS, two globally recognized brands that also share a passion for the Masters and the Tournament’s sustained success.”

The 2014 Masters Tournament is scheduled for April 7-13.

For Mercedes-Benz and UPS, the worldwide marketing alliance extends for both Masters deals that had been activated in the U.S.

"The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events," Stephen Cannon, president and CEO of Mercedes-Benz USA, said in a statement. "Mercedes-Benz has a long-standing history with golf and to be associated as a global sponsor of the Masters strengthens our existing ties with one of the world's most popular and widely played sports."

"The Masters is the world's most prestigious golf tournament and this aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events."

Mercedes-Benz said it supports golf globally with a portfolio of major tournaments and grassroots initiatives.  The automaker recently marked a 20-year milestone in the United States for its involvement in the sport.

UPS' new position builds on its support for tournaments in Europe and Asia, including The Open Championship, the only major championship played outside the U.S. The global logistics provider also has sponsorship deals with Lee Westwood, 2010 Open champion Louis Oosthuizen and Jeev Milkha Singh.

“UPS’ association with the Masters represents a logical extension to our evolving international presence in golf,” Christine Owens, UPS svp-communications and brand management, said of the expanded alliance with The Masters.

According to Owens, for more than a decade, "UPS has been a part of the Masters, supporting its logistics needs. The sponsorship strengthens our alliance with Augusta National and gives us a strategic platform to demonstrate our logistics capabilities to our international audience. It also provides opportunities to offer once in a lifetime experiences for our valued customers and employees as we continue to build relationships and advance our core business.”

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