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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep262013

Floyd 'Money' Mayweather Talks About Business, Boxing, Brand Mayweather

By Barry Janoff:

September 25, 2013: Floyd "Money" Mayweather Jr. is considered the best boxer on the planet, and he pulled no punches when talking about his marketing, his brand, money and his place in sports history.

"In 20 years, I want people to talk about Floyd Mayweather the way we talk about Muhammad Ali, 'Sugar' Ray Leonard and Marvin Hagler today," said Mayweather. "It's not just the money. It's the history, the legacy,"

Still. there is the money. Mayweather's 12-round victory over Saul "Canelo" Alvarez on Sept. 14 earned him a guaranteed $41.5 million (but could go as high as $100 million, according to Mayweather's reps) and garnered a record $150 million (and counting) in revenue from 2.2 million PPV hits, according to Showtime.

The live gate at the MGM Grand in Las Vegas topped $20 million, according to industry analysts.

The Alvarez bout was part of a six-fight deal he signed with Showtime this past February that also will include an upcoming documentary, according to Mayweather.

The numbers were still being crunched even as he was making the post-fight media rounds in New York this week. The topic was Brand Mayweather — officially known as The Money Team, which includes hats and clothing tagged "TBE" (The Best Ever).

"Money" has been atop the Sports Illustrated "Fortunate 50" highest-paid athletes list for two years, and he is estimated to pull in more than $90 million this year. The number that stands out: He gets no money from endorsement deals because he has none.

"If Nike or adidas want to put a patch on my [boxing] trunks for 36 minutes, it would be a seven-figure number," said Mayweather. "But the brand on my back does not define my greatness. Nothing against Nike or Under Armour, but is a guy with [those] endorsements a better fighter than me?"

Not in this day and age, where he is now 45-0. Mayweather entered the ring with TMT as his sole marketing component. Alverez' trunks were laden with logos including Corona, food company La Costena, Mexico resort Riviera Nayarita, telecom company TelMex, Credito Viana and Under Armour (as well as Jalisco es Mexico, a reference to the region where he was born).

Corona, Valvoline, AT&T, Nature Nutrition, O'Reilly Auto Parts, Fred Loya Insurance and the Mexican Tourism Board joined with Showtime. Mayweather Promotions and Oscar De La Hoya's Golden Boy (which handles both Mayweather and Alvarez) to promote the fight.

"My brand is TMT," said Mayweather. "It is not about a [limited] endorsement. It is my brand. I have equity in it. It is long-term."

Mayweather tossed out other numbers — he bet $53,000 on Peyton Manning and the Denver Broncos on Monday Night Football (Sept. 23) and $220,000 on Johnny Manziel and Texas A&M against SMU (Sept. 21), both of which earned him some pocket money.

But the money and marketing of Brand Mayweather was more near and dear to his heart.

"At the MGM Grand, we sold out of TMT Money Wear apparel and hats twice," (with T-shirts were going for $35, hats for $70) he said.

Before speaking to a small group of media who had been invited to meet him in the MetLife Building's Vanderbilt Suite, Mayweather watched for what he said was the first time a replay of the Alvarez fight. Alvarez came in at 42-0-1 with 30 KOs. This was his first loss.

"I got to where I am by focusing on Floyd Mayweather, not on the fighters who came before me," he said. "I beat everyone they put in front of me."

Under his current deal with Showtime, his next four scheduled fights are May and September in both 2014 and 2015. The opponents are TBD. The financial payout will be high despite who he fights, although getting in the ring with Manny Pacquiao, which is seeming to be more impossible, but not totally unlikely, as the months pass, would out-earn them all.

However, he does seem to realize that his boxing career is nearing its conclusion. Which means putting more emphasis on Mayweather the businessman.

"To beat these young guys, who are 22, 23, 24, I have to take care of my body," said the 37-year-old Mayweather. "I still have a lot of fight left . . .  maybe four fights, maybe six." But it's not all about boxing, either. "I'm the happiest I've ever been in my life," he said. "Me and my Dad are getting along, my mother is happy, my children are getting a good education and I'm healthy."

Healthy as in physically and financially.

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