Mayweather Jr.-McGregor Bout Hit It Really F-N Big: $600M Revenue, 4.3M PPV Buys
Saturday, December 16, 2017 at 09:22AM
NYSportsJournalism.com in Boxing, Boxing, Conor McGregor, Floyd Mayweather Jr., Showtime, UFC, sports marketing

By Barry Janoff

December 15, 2017: They said it would be huge. And, according to the numbers, it was.

Following months of hype, a five-day three nation tour, name calling, marketing and X-rated ranting, undefeated middleweight boxer Floyd Mayweather Jr. met undefeated UFC MMA champ Connor McGregor on Aug. 26 in Las Vegas’ T-Mobile Arena.

Mayweather Jr. came away victorious via a 10th-round KO to up his pro career to 50-0.

And the fight, called a debacle by some and a gem by others, was a winner for the fighters and its financial backers.

Showtime Sports said that the Showtime PPV presentation of Mayweather vs. McGregor generated 4.3 million pay-per-view buys in North America. The event is now the second largest pay-per-view event of all time behind Mayweather vs. Manny Pacquiao, which in May 2015 set the North American pay-per-view mark at 4.6 million buys.

The Showtime PPV totals for Mayweather vs. McGregor far exceed what is now the third highest PPV event in history, nearly doubling the 2.48 million buys for Oscar De La Hoya vs. Mayweather in 2007.

The total global revenue from the event including ticket sales, sponsorship and international distribution exceeds $600 million, according to Showtime Sports.

That — along with Mayweather vs. Pacquiao— is among the largest payouts for a single-day sporting event of all time.

Mayweather and Showtime PPV now account for the three highest-grossing pay-per-view events in TV history, with the third-ranked event Mayweather vs. Canelo Alvarez from 2013.

The Mayweather Jr.-McGregor fight took in $2.6 million at the 534 theaters that showed it live, with tickets going for $40 each, according to Variety.

Mayweather Jr. took home at least an estimated $300 million, according to industry analysts.

McGregor was guaranteed $30 million, but industry analysts put the figure closer to $100 million, a figure not disputed by McGregor in post-fight interviews.

“It’s around that,” McGregor said when asked about the $100 million payday. “We’re still counting.”

Marketing partners for the bout included Corona, BodyArmor, Monster Energy and Hublot,

"We’re not only drawing fans from the universe of boxing and the universe of MMA, we’ve actually tapped into the audience that really doesn’t follow either sport," Dana White, UFC president, said during a media conference in June to officially unveil the fight.

"This is such an unprecedented event, such a spectacle, that all of a sudden people who have never really been interested in MMA or boxing are interested in this event due to the nature of the competition and the nature of these two personalities. That’s an untapped part of the market that not even Mayweather-Pacquiao touched," said White.

War Of The Words: Mayweather Jr.-McGregor Talk, Talk The F-ing Talk

Mayweather Jr.-McGregor Promo Train Picks Up Marketing Speed

Back to Home Page

Article originally appeared on NYSportsJournalism.com (http://www.nysportsjournalism.com/).
See website for complete article licensing information.