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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr152015

'Money' Mayweather-'Pac-Man' Pacquiao Fight Building In Money, Hype, Histrionics

By Barry Janoff

April 15, 2015: With the arguably defined 'Fight of the Century" barely two weeks away, both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao have stepped up their efforts to convince the public that after their welterweight bout one will declare that he is unarguably the "greatest pound-for-pound fighter on the planet.

Even if the fight itself — scheduled for May 2 in the MGM Grand in Las Vegas — is anticlimactic, both men are doing all they can to see that pre-fight marketing, hype and economics reach new heights.

Numbers coming in from sports, boxing and media analysts certainly put this bout on a new plateau.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 3.5-4 million PPV buys at $99 a pop via co-promoter HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event, such as Tecate, which paid $5.6 million, according to industry analysts, to be the "official" beer.

Both Mayweather and Pacquiao held workouts this week in their respective training camps that were open to the media and streamed live via YouTube.  

Mayweather opened the doors for the media in his Mayweather Boxing Club in Las Vegas, Tuesday night, and after a two hour delay came out in gear declaring TBE (The Best Ever) and then spent hours sparring in the ring, hitting the speed and heavy bags and going through a series of exercises.

Pacquiao got his turn Wednesday evening when the media hits the Wild Card Boxing Club in Hollywood, Calif.

"He's a future hall of famer," Mayweather said during a pre-workout media conference. "I am a future hall of famer and we are meeting at the pinnacle of our careers. It is going to be a very exciting fight.

"I am in tip-top shape," Mayweather said. "If the fight was today I would be at my best."

Each man is trying to gain an advantage in their respective workouts. Pacquiao wails away at a speed bag with Mayweather's face on it, Mayweather's speed bag is located in front of a poster for the fight showing tape across Pacquiao's eyes and mouth.

Attitude has been seen not only in person at their lone joint press conference in Los Angeles but in pre-fight marketing.

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, will give viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series, with Episode 1 premiering on April 18.

HBO, which has a deal with Pacquiao, has a dedicated Web site chronicling the life, times and bouts of "Pac-Man." HBO will air on April 18 a special looking at the fight from Pacquiao's perspective.

More hype and activation will come as the time to the fight draws near.

"There are two certainties about the Mayweather-Pacquiao fight," said Gustavo Guerra, brand director for Tecate. "It will shatter records and everyone will have an opinion about who will win."

PHOTOS COURTESY MAYWEATHER-PACQUIAO HBO-SHOWTIME SPORTS

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