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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Boxing (1)

Wednesday
Apr152015

'Money' Mayweather-'Pac-Man' Pacquiao Fight Building In Money, Hype, Histrionics

By Barry Janoff

April 15, 2015: With the arguably defined 'Fight of the Century" barely two weeks away, both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao have stepped up their efforts to convince the public that after their welterweight bout one will declare that he is unarguably the "greatest pound-for-pound fighter on the planet.

Even if the fight itself — scheduled for May 2 in the MGM Grand in Las Vegas — is anticlimactic, both men are doing all they can to see that pre-fight marketing, hype and economics reach new heights.

Numbers coming in from sports, boxing and media analysts certainly put this bout on a new plateau.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 3.5-4 million PPV buys at $99 a pop via co-promoter HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event, such as Tecate, which paid $5.6 million, according to industry analysts, to be the "official" beer.

Both Mayweather and Pacquiao held workouts this week in their respective training camps that were open to the media and streamed live via YouTube.  

Mayweather opened the doors for the media in his Mayweather Boxing Club in Las Vegas, Tuesday night, and after a two hour delay came out in gear declaring TBE (The Best Ever) and then spent hours sparring in the ring, hitting the speed and heavy bags and going through a series of exercises.

Pacquiao got his turn Wednesday evening when the media hits the Wild Card Boxing Club in Hollywood, Calif.

"He's a future hall of famer," Mayweather said during a pre-workout media conference. "I am a future hall of famer and we are meeting at the pinnacle of our careers. It is going to be a very exciting fight.

"I am in tip-top shape," Mayweather said. "If the fight was today I would be at my best."

Each man is trying to gain an advantage in their respective workouts. Pacquiao wails away at a speed bag with Mayweather's face on it, Mayweather's speed bag is located in front of a poster for the fight showing tape across Pacquiao's eyes and mouth.

Attitude has been seen not only in person at their lone joint press conference in Los Angeles but in pre-fight marketing.

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, will give viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series, with Episode 1 premiering on April 18.

HBO, which has a deal with Pacquiao, has a dedicated Web site chronicling the life, times and bouts of "Pac-Man." HBO will air on April 18 a special looking at the fight from Pacquiao's perspective.

More hype and activation will come as the time to the fight draws near.

"There are two certainties about the Mayweather-Pacquiao fight," said Gustavo Guerra, brand director for Tecate. "It will shatter records and everyone will have an opinion about who will win."

PHOTOS COURTESY MAYWEATHER-PACQUIAO HBO-SHOWTIME SPORTS

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