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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
May062018

McDonald’s Effort Leaves Celebs Speechless But With A Lot On Their Mind

By Barry Janoff

May 6, 2018: Wendy’s has been calling out rival McDonald’s in a campaign for serving “flash-frozen beef,” through a series of commercials that convey the message via text rather than spoken word.

McDonald’s response in part is a new effort, “Speechless Thoughts,” in which such celebrities as Charles Barkley, Gabrielle Union and John Goodman are seen enjoying Quarter Pounders and expressing their joy not by words (other than “Mmm-mmm”) but by inner thoughts that are conveyed on the screen via text.

The campaign supports a strategy that McDonald’s refers to as its “cooked-right-when-ordered Quarter Pound Burgers using fresh beef in thousands of our restaurants.”

Barkley, Union and Goodman are each seen in a McDonald’s restaurant, gleefully chowing down a Quarter Pounder (some with cheese). Each 30-second spot is devoid of speech, but there are plenty of inner feelings that come across via subtitles.

On YouTube, McDonald’s explains to visitors in text below the video screen, “Introducing McDonald’s new 100% fresh beef Quarter Pounder burgers. They’re so good, they’ll leave people speechless. Like Gabrielle Union here. Want to find out what she’s thinking? Hint: Make sure Closed Captioning is turned on.”

A separate series of spots show each of the celebs interacting with McDonald’s customers, speaking for them when the Quarter Pounder leaves them speechless.

A Hispanic platform stars Luis Fonsi a Puerto Rican singer and songwriter best known for his 2017 worldwide hit song "Despacito," who speaks for customers in McDonald's left speechless because they are enjoying a Quarter Pounder.

"La Nueva Quarter Pounder con carne fresca ha dejado a Maria sin palabras. Por eso Luis Fonsi va a hablar por ella." ("The new Quarter Pounder with fresh meat has left Maria speechless. That's why Luis Fonsi is going to speak for her.")

The push comes on the heels of McDonald’s 2018 Q1 financial report, which showed same-store sales in the U.S. rose 2.9% (topping analyst expectations), with president and CEO Steve Easterbrook stating, “More customers are recognizing that we are becoming a better McDonald's, appreciating our great tasting food, fast and friendly service and compelling value.”


In his spot, Barkley, the NBA Hall of Famer and NBA on TNT commentator (and admitted long-time McDonald’s consumer), thinks as he eats, “Man, McDonald’s new hotter, juicer Quarter Pounder is so good, I’m speechless.

“But man, I’ve got a lot to say. they cooked this burger right when I ordered it. 100% beef fresh beef like that deserves another bite. That’s the stuff. Thank you, McDonald’s for this delicious flavor parade.”

Actress, author and social activist Union (wife of NBA star Dwyane Wade), thinks in her commercial, “This new hotter, juicier Quarter Pounder has me speechless. But my taste buds have got me thinking, McDonald’s knows just what I like, with that cooked-right-when-I-order hotness.

“But hotter isn’t everything. You know what is, though? Hotter and juicier. And 100% fresh beef. That’s worth 100% of my love. And this melty cheese is burger nirvana. I literally can’t even have just one bite.”

Goodman, currently starring in the Roseanne reboot, munches and thinks, “McDonald’s new hotter and juicer Quarter Pounder has me speechless. So here’s what I’m thinking. 100% fresh beef? 100% heck yes!

"It’s like a ‘flavor suplex’ in my mouth. The melty cheese is giving me goosebumps. Or are they cheese bumps?”

Each ends with the text, “The new 100% Fresh Beef Quarter Pounder Burgers.”

Lead agency is DDB’s We Are Unlimited, Chicago.

Barkley did some McDonald’s spots in the mid-1990s, including with Michael Jordan, Larry Bird and Reggie Miller — along with such animated Looney Tune characters as Bugs Bunny and Daffy Duck — to coincide with the release of Space Jam (1996).

McDonald’s said that since the start of the year, they have “modernized and improved hospitality in nearly 1,000 restaurants, setting the pace to bring the 'Experience of the Future' to an additional 1,000 restaurants every quarter this year. “

“We’ve transitioned the entire market to a new value platform, offering our customers greater choice and variety,” Easterbrook said during the Q1 analyst and media conference call.

“We are managing our business for the long-term and with our Velocity Growth Plan, I am confident that our strategy and actions we’re taking will position the business for sustained growth,” said Easterbrook.”

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