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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan072010

McDonald's Casts LeBron James, Dwight Howard In Remake Of Jordan-Bird Classic Commercial

January 7, 2010: During Super Bowl XLIII last February, TV viewers watched an updated version of the classic Coca-Cola commercial in which "Mean" Joe Greene of the NFL's Pittsburgh Steelers gets a Coke from a kid and gives the kid his jersey, with the remake being instead for Coke Zero and starring Pittsburgh Steeler Troy Polamalu, complete with a humorous twist ending.

During Super Bowl XLIV this February, TV viewers will get to watch an updated version of the classic McDonald's commercial, "Showdown," via Leo Burnett, Chicago, in which Michael Jordan and Larry Bird play an über game of H.O.R.S.E., with the prize a Big Mac and fries. The remake will star LeBron James and Dwight Howard, with a humorous twist ending being supplied by Larry Bird himself. Leo Burnett again handles.

Word out of Chicago is that the spot was filmed this week at Conseco Fieldhouse in Indianapolis, where logistics worked to get James, Howard and Bird together. Bird is president of the NBA's Indianapolis Pacers, and Howard was in town with the Orlando Magic to play the Pacers. James flew in from Cleveland during an off-day with the Cavaliers.

Although creative was still being finalized, the theme of the new spot mirrors the original, which debuted during Super Bowl XXVII  in 1993, with Jordan and Bird going to extremes to outdo the other for the MacDonald's prize, including calling shots "off the scoreboard, off the backboard, no rim." And then "off the second rafter, off the floor, nothing but net. " The spot ends with the pair on top of a tall building still trying to determine a winner. In the new spot, Bird unexpectedly shows up to claim the Mac prize while James and Howard continue to out-hoop each other. What is also likely to change is Bird's declaration to Jordan in the original, "No dunking."

Howard already has done spots for McDonald's, but this would be James' first for the fast-feeder. Howard is represented by Aaron Goodwin of Goodwin Sports Management; James was handled by Goodwin until 2005 when he and three friends founded LRMR Marketing. There has been no official word as to when the spot will run on CBS during Super Bowl XLIV.

Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV

Cars.com Drives Presence Of Online Marketers At Super Bowl XLIV

Super Bowl Without GoDaddy Or Danica? Shut Your Mouth!

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