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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Jan112010

McDonald's Fills Winter Olympics Menu With Marketing, Activation, Social Awareness

January 11, 2010: McDonald's, which has been an official sponsor of the Olympic Games since 1976, has unveiled an extensive array of marketing, packaging and signature programming for the 2010 Winter Games in Vancouver.

The fast-feeder's 2010 Winter Olympic strategy includes six new TV spots, packaging and other activation featuring several U.S. and Canadian Olympians and Olympic hopefuls, new food offerings and social programs utilizing McDonald's Champion Kids, Ronald McDonald House Charities of Canada and the Vancouver 2010 Olympic Games Carbon Partner program.

McDonald's also is putting the finishing touches on two new restaurants in the Olympic Villages in Vancouver and Whistler to feed the more than 10,000 athletes, coaches and officials expected at the Games, and one in the Main Media Center in Vancouver for the nearly 3,000 media expected to cover the event. The Winter Olympics will run from Feb. 12-28 and will be broadcast on NBC and its network of affiliates.

Among the American athletes who will star in new TV spots and on cups, bags and POP advertising at some 15,000 McDonald's locations in the U.S. beginning Feb. 1 are Graham Watanabe (men's snowboard), Jennifer Rodriguez (women's speedskating), J.R. Celski (men's speedskating), Dustin Byfuglien (men's hockey), Patrick Deneen (men's skiing), Kelly Clark (women's snowboard), Angela Ruggiero (women's ice hockey) and Paralympian Sean Halsted (alpine skiing). Packaging and POP advertising at all 1,400 locations across Canada, which includes more than 30 in the Vancouver and Whistler areas, feature Cassie Campbell (Canadian women's ice hockey), Canadian snowboarders Brad Martin and Crispin Lispcomb and Alexandre Bilodeau (Canadian team freestyle skiing).

Olympic-themed water bottles at McDonald's locations in Canada.McDonald's in the U.S. will launch an Olympic promotion for Chicken McNuggets and a new limited time sauce. Locations in Canada, which have been offering a set of  Olympic-themed sports water bottles, will also feature new limited-time menu offerings such as the S'mores Pie and the Creme Brulee Crunch McFlurry. Happy Meals there will come with interactive toys of the 2010 Winter Games mascots.

Around the globe, such countries as Sweden, Denmark, Finland and Norway will have special a Chicken McNugget promotion under a "Share the Gold" theme, supported by a new Chicken McNuggets TV spot that "includes a fun twist on Olympic Games competitions." In Russia, the Big Mac will be featured in print and a TV spot that "celebrates athletes coming together at a McDonald's restaurant following Olympic Games events."

"Athletes continue to tell us they love our quality food when training or celebrating wins at the Games, and it's one of the reasons we're proud to be the only brand serving them as the official restaurant of the Olympic Games," Mary Dillon, McDonald's global CMO, said during a press conference to unveil the 2010 Winter Games strategies. "We [also] want our customers to know McDonald's is their Olympic Games headquarters and we look forward to welcoming the world to celebrate with us."

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