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What Are You Watching In May 2018
 
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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

Bun And Done: McDonald’s Ends Longtime Top Tier Partnership With IOC, Team USA

By Barry Janoff

(Originally Published in MediaPost)

June 16, 2017: After a relationship that began more than 40 years ago, McDonald’s said it would cease its official alliance with the International Olympic Committee and the U.S. Olympic Committee three years before the end of its current deal "to focus on different priorities."

McDonald’s, which had worked with the IOC since 1976, extended its deal as a global partner in 2012 through 2020.

"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," Silvia Lagnado, McDonald’s global CMO, said in a statement.

"We have been proud to support the Olympic Movement, and we thank our customers and staff, the spectators, athletes and officials, as well as the IOC and local Olympics Games organizing committees, for all of their support over the years," said Lagnado.

The IOC said it "has no immediate plans to appoint a direct replacement in the retail food operations sponsorship category, and will review the category in the broader context of existing Olympic marketing programs."

That could, in effect, set up a bidding war for a spot to become a domestic restaurant partner with the USOC, if not the IOC, among such players as Burger King, Chick-fil-A, Taco Bell, Wendy’s, KFC, Buffalo Wild Wings and even Starbucks.

"In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities," Timo Lumme, managing firector for IOC Television and Marketing Services, said in a statement. "For these reasons, we have mutually agreed with McDonald’s to part ways.

"I would like to thank our friends at McDonald’s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades."

Although the decision takes effect immediately, McDonald’s said it would continue to be a sponsor for the 2018 Winter Games in PyeongChang “with domestic marketing rights in the Republic of Korea only,” as well as restaurants in the Olympic Park and the Olympic Village.

McDonald's said it would continue to support the spirit of Team USA and its athletes.

"Thanks to McDonald’s for serving Team USA at home and at Olympic Games around the world for more than 30 years," the USOC wrote on its Twitter page.

McDonald’s is now added to a list of companies that for various reasons since November ended official Olympic alliances, including former USOC partners Anheuser-Busch (Budweiser), AT&T, Citigroup and TD Ameritrade.

The remaining 12 IOC Top Tier sponsors are Alibaba, Atos, Bridgestone, Coca-Cola, Dow, GE, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

"We are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities."

According to the IOC,  Dow, GE, Panasonic, P&G, Samsung, Toyota and Visa have agreements through 2020; Bridgestone, Panasonic and Toyota through 2024; Alibaba through 2028; and Omega through 2032.

"The IOC’s sponsorship strategy is aimed at delivering long-term partnerships that help the Olympic movement achieve the objectives set out in Olympic Agenda 2020, our strategic roadmap for the future," said Lumme. "This strategy is exemplified by the recent announcement of long-term, ground-breaking agreements with new and existing global partners."

In addition to PyeongChang, the upcoming Olympic schedule includes the 2020 Summer Games in Tokyo and the 2022 Winter Games in Beijing.

The IOC is scheduled to name host cities for the 2024 and 2028 Summer Games this September, with Paris and Los Angeles as the only two candidates.

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