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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb122014

McDonald's Lovin' Its Support Of Sochi Games, NHL Olympics Activation

By Barry Janoff

February 12, 2014: McDonald's, an official partner of the International and U.S. Olympic Committees as well as the NHL, is combining both alliances by adding its voice to a show on NHL Network that will track the hockey competition during the Winter Games in Sochi.

Twelve nations and more than 100 NHL players are participating in the Games, giving NHL Network plenty of story lines when it airs a nightly half-hour live program during the Winter Games, NHL Tonight: 2014 Sochi Edition presented by McDonald's.

The NHL said the show would "chronicle the men's Olympic ice hockey tournament through interviews, game analysis, news and highlights."

The men's competition begins today (Feb. 12) with the gold medal game scheduled for Feb. 23.

The hockey tournament also could be memorable in that it might be the last Winter Olympics to feature players who at the time of the Games also are playing in the NHL. Neither league executives or the NHL Players Assn. have as yet committed to playing in the 2018 Winter Games, to be held in Pyeongchang, South Korea.

Nations in the hockey tournament are Austria, Canada, Czech Republic, Finland, Latvia, Norway, Russia, Slovakia, Slovenia, Sweden, Switzerland, the U.S.

In the Vancouver Games in 2010, Canada came away with the gold medal over silver-medalist U.S., and Russia is eyeing a repeat of the home team winning it all.

Russia's squad is being compared to the USA Basketball "Dream Team" from the 1992 Olympics, with the celebrity status and pressure within the nation of equal proportions. The 25-man squad includes 16 players from the NHL, led by team captain Pavel Datsyuk (Detroit Red Wings), Alex Ovechkin (Washington Capitals) and Evgeni Malkin (Pittsburgh Penguins).

The Russian squad is trying to avoid the fate of its predecessors in 1980, which lost to the underdog USA "Miracle on Ice" team in the semifinal medal round; and in 1960, when the heavily favored Soviet Union team also lost to the U.S. in the semifinal medal round. The U.S. won gold in both Games.

"Ice hockey is extremely popular in Russia, and this is very obvious from the fact that there are so many people in this audience, a lot of fans, a lot of press, and I think on the international level this is going to be the most prestigious tournament here," Vladislav Tretiak, the head of the Russian Hockey Federation said through a translator during a media event in Sochi. "Let me say this again: We understand what we have to do and we will fight for the results in every match."

NHL Tonight: 2014 Sochi Edition presented by McDonald's will be hosted by Kathryn Tappen in Sochi, with co-hosts EJ Hradek and Mark Roe and analysts Mike Johnson, Jamie McLennan and Kevin Weekes in the NHL Network's studio in Toronto.

"NHL Tonight: 2014 Sochi Edition will serve hockey fans with game highlights and exclusive player interviews away from the rink," Bob Chesterman, NHL svp-programming and production, said in a statement. "Hockey fans can expect the NHL Network to serve as the perfect complement to NBC's and CBC's coverage of the men's Olympic hockey tournament."

"Hockey fans can expect the NHL Network to serve as the perfect complement to NBC's and CBC's coverage of the men's Olympic hockey tournament."

McDonald's activations around the Sochi Games also include a multi-platform campaign anchored by TV ("Celebrate With a Bite") and a social media leg allowing people to send personalized good luck messages – or "cheers" – directly to their favorite athletes and teams by using the hashtag #CheersToSochi on Twitter, or by visiting www.cheerstosochi.com.

McDonald's said these "cheers" would be shared at a special display in the Athletes’ Village in Sochi, where athletes can "view and print the messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back to lucky fans."

The fast-feeder has built two 24-hour restaurants in the Athlete’s Village and Main Media Center for athletes, officials, coaches and media. McDonald’s will also have five permanent restaurants in Sochi and surrounding regions that residents and visitors can use during the Games and beyond.

“McDonald’s takes tremendous pride in our 38-year partnership of the Games, and we share in the International Olympic Committee’s passion for bringing the world together.," Steve Easterbrook,  global chief brand officer for McDonald’s, said in a statement. "This Olympic experience gives fans the ability to make personal connections with athletes in Sochi in a way they’ve never had before.”

Hockey fans will have access to story lines and other information via NHL.com and NHL Network both online and on-air. Included will be game previews and recaps for every game in the men's Olympic hockey tournament; plus features, blogs, standings, rosters, statistical leaders and a daily digest of each NHL player's performance.

NHL digital platforms will provide links to video and additional Olympic content through the league's broadcast partners (and Olympic rights holders) NBC and CBC.

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