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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct022014

McDonald's Campaign Welcomes Back LeBron, Monopoly, Mr. Moneybags

By Barry Janoff

October 2, 2014: As part of a new campaign from McDonald's, a TV commercial heralds the return of a star, and then gives us a shot of LeBron James, who this season again will play for the NBA's Cleveland Cavaliers after spending four seasons with the Miami Heat. But in a humorous turn, the camera then focuses on Mr. Moneybags, the iconic character from the Hasbro game, Monopoly.

The spot, "He's Back," helps to support this year's version of the fast-feeder's Monopoly promotion. Among other items it is offering such prizes as cash, vacations, a shopping experience in Target and the opportunity to have a "one-on-one experience: with James and a host of other sports stars, including Patrick Kane of the NHL's Chicago Blackhawks), U.S. Women's National Soccer Team star forward Alex Morgan and Nascar driver Jamie McMurray.

The promotion runs now through Oct. 27 (details here).

The campaign includes several TV spots, print, Internet and POP. Lead agency is DDB, Chicago.

A "Playing for Greatness" commercial stars all four athletes. James is featured solo in "Top Hat" (in which he sports a real version of the Monopoly top hat game piece) and co-stars with Mr. Moneybags.

James was drafted by the Cavaliers out of Akron's St. Vincent-St. Mary High School in 2003, where he stayed until signing with the Heat as a free agent in 2010-11. He helped lead the team to  four consecutive NBA Finals, including back-to-back championships, before reuniting with the Cavs for the 2014-15 campaign.

"He's Back" opens with shots of James in a limo driving at the junction of 90 East and Interstate 490 leading into Cleveland. As fans holding "Welcom Back" signs clamor along the roadway, a voiceover says, "He's back. And the lovin' is greater than ever."

But when the rear passenger window rolls down, we see that their focus is directed toward Mr. Moneybags, seated next to James, waving to the crowd. When the car heads to a McDonald's Drive-Thru, James thanks an exuberant server who is handling the order, but, again, it's actually Mr. Moneybags who has her attention.

"Welcome back," James says to Mr. Moneybags, who responds, "You, too."

"Let's play this game," James concludes. (See the full spot here.)

James has been a McDonald's endorser since 2010. He is ranked first on the 2014 Sports Illustrated Fortune 50 list of U.S. athletes with some $38 million in annual endorsements. His deals also include Nike, Coca-Cola (Sprite), Beats by Dre (now owned by Apple), Samsung, Dunkin' Donuts and Upper Deck.

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