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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct022014

McDonald's Campaign Welcomes Back LeBron, Monopoly, Mr. Moneybags

By Barry Janoff

October 2, 2014: As part of a new campaign from McDonald's, a TV commercial heralds the return of a star, and then gives us a shot of LeBron James, who this season again will play for the NBA's Cleveland Cavaliers after spending four seasons with the Miami Heat. But in a humorous turn, the camera then focuses on Mr. Moneybags, the iconic character from the Hasbro game, Monopoly.

The spot, "He's Back," helps to support this year's version of the fast-feeder's Monopoly promotion. Among other items it is offering such prizes as cash, vacations, a shopping experience in Target and the opportunity to have a "one-on-one experience: with James and a host of other sports stars, including Patrick Kane of the NHL's Chicago Blackhawks), U.S. Women's National Soccer Team star forward Alex Morgan and Nascar driver Jamie McMurray.

The promotion runs now through Oct. 27 (details here).

The campaign includes several TV spots, print, Internet and POP. Lead agency is DDB, Chicago.

A "Playing for Greatness" commercial stars all four athletes. James is featured solo in "Top Hat" (in which he sports a real version of the Monopoly top hat game piece) and co-stars with Mr. Moneybags.

James was drafted by the Cavaliers out of Akron's St. Vincent-St. Mary High School in 2003, where he stayed until signing with the Heat as a free agent in 2010-11. He helped lead the team to  four consecutive NBA Finals, including back-to-back championships, before reuniting with the Cavs for the 2014-15 campaign.

"He's Back" opens with shots of James in a limo driving at the junction of 90 East and Interstate 490 leading into Cleveland. As fans holding "Welcom Back" signs clamor along the roadway, a voiceover says, "He's back. And the lovin' is greater than ever."

But when the rear passenger window rolls down, we see that their focus is directed toward Mr. Moneybags, seated next to James, waving to the crowd. When the car heads to a McDonald's Drive-Thru, James thanks an exuberant server who is handling the order, but, again, it's actually Mr. Moneybags who has her attention.

"Welcome back," James says to Mr. Moneybags, who responds, "You, too."

"Let's play this game," James concludes. (See the full spot here.)

James has been a McDonald's endorser since 2010. He is ranked first on the 2014 Sports Illustrated Fortune 50 list of U.S. athletes with some $38 million in annual endorsements. His deals also include Nike, Coca-Cola (Sprite), Beats by Dre (now owned by Apple), Samsung, Dunkin' Donuts and Upper Deck.

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