Top
QUICK HITS

• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.
• MGM Resorts International said that its WNBA franchise will be called the Las Vegas Aces. The franchise was sold and relocated from San Antonio (Stars) as the city's second pro team (NHL's Vegas Golden Knights). Aces president of basketball operations and head coach is Bill Laimbeer.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct022014

McDonald's Campaign Welcomes Back LeBron, Monopoly, Mr. Moneybags

By Barry Janoff

October 2, 2014: As part of a new campaign from McDonald's, a TV commercial heralds the return of a star, and then gives us a shot of LeBron James, who this season again will play for the NBA's Cleveland Cavaliers after spending four seasons with the Miami Heat. But in a humorous turn, the camera then focuses on Mr. Moneybags, the iconic character from the Hasbro game, Monopoly.

The spot, "He's Back," helps to support this year's version of the fast-feeder's Monopoly promotion. Among other items it is offering such prizes as cash, vacations, a shopping experience in Target and the opportunity to have a "one-on-one experience: with James and a host of other sports stars, including Patrick Kane of the NHL's Chicago Blackhawks), U.S. Women's National Soccer Team star forward Alex Morgan and Nascar driver Jamie McMurray.

The promotion runs now through Oct. 27 (details here).

The campaign includes several TV spots, print, Internet and POP. Lead agency is DDB, Chicago.

A "Playing for Greatness" commercial stars all four athletes. James is featured solo in "Top Hat" (in which he sports a real version of the Monopoly top hat game piece) and co-stars with Mr. Moneybags.

James was drafted by the Cavaliers out of Akron's St. Vincent-St. Mary High School in 2003, where he stayed until signing with the Heat as a free agent in 2010-11. He helped lead the team to  four consecutive NBA Finals, including back-to-back championships, before reuniting with the Cavs for the 2014-15 campaign.

"He's Back" opens with shots of James in a limo driving at the junction of 90 East and Interstate 490 leading into Cleveland. As fans holding "Welcom Back" signs clamor along the roadway, a voiceover says, "He's back. And the lovin' is greater than ever."

But when the rear passenger window rolls down, we see that their focus is directed toward Mr. Moneybags, seated next to James, waving to the crowd. When the car heads to a McDonald's Drive-Thru, James thanks an exuberant server who is handling the order, but, again, it's actually Mr. Moneybags who has her attention.

"Welcome back," James says to Mr. Moneybags, who responds, "You, too."

"Let's play this game," James concludes. (See the full spot here.)

James has been a McDonald's endorser since 2010. He is ranked first on the 2014 Sports Illustrated Fortune 50 list of U.S. athletes with some $38 million in annual endorsements. His deals also include Nike, Coca-Cola (Sprite), Beats by Dre (now owned by Apple), Samsung, Dunkin' Donuts and Upper Deck.

Back to Home Page