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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov072018

Reebok Sole Fury Ads Star Conor McGregor, Brandin Cooks, Nathalie Emmanuel

By Barry Janoff

November 7, 2018: Reebok is on a roll.

Last month, it unveiled a campaign that included Shaquille O’Neal, Lil Yachty and social media celeb Jay Versace to support the re-launch of Aztrek.

This week, the division of adidas signed singer Cardi B to an endorsement deal to represent Reebok in marketing, on-stage and other activation. She will feature Reebok's Aztrek sneaker and apparel as part of a Cardi B x Reebok campaign.

Now, the brand is launching it’s Sole Fury line, supported by a multi-media effort that stars MMA-turned-boxer Conor McGregor, wide receiver Brandin Cooks of the NFL's Los Angeles Rams, rappers Lil Baby and Future and actress Nathalie Emmanuel (Furious 7, Game of Thrones).

According to Reebok, the Sole Fury design is a “modernized revival of split cushioning technology, a footwear innovation pioneered by Reebok in the 1990s that broke away from conventional practice by entirely removing a section of a sneaker’s midsole.”

“Sole Fury marks an exciting new chapter in our performance footwear business, based on the premise of fusing modern styling and aesthetic with iconic innovation and design from our archive to drive the next generation of streetwear,” Todd Krinsky, GM for Reebok Performance, said via the brand.

The Sole Fury campaign, “Split From (The Pack),” is a “salute to all those who possess the spirit and confidence it takes to defy convention in order to drive culture.”

A launch spot with Cooks focuses not on his on-field talent but his desire and skill regarding photography. “My goal is to find things that you don’t see every day,” Cook says in the spot. “It’s a hobby and passion that keeps me sane between football games.”

The spot follows Cook, who attended Oregon State University, as he photographs various locations in the state.

Each of the featured players in the campaign will get a similar treatment.

Support includes print, digital, social media and POP.

Emmanuel appeared in Reeboks’ “Be More Human” campaign over the summer.

“I think in order to do anything extra-ordinary in this world, you must be fearless,” McGregor said via Reebok. “That’s not to say never be afraid, because we are all afraid at some stage, but just not be afraid of external things like failure.

“I’m in a position now where I'm going to do as I feel and carry on as I'm going to. You’ve got to not listen to outsiders and instead listen to yourself because at the end of the day you’re the master of your own universe.”

According to Krinsky, “When we debuted this style back in the '90s, people thought we were nuts.

“It was a bold risk that not everyone understood or appreciated at the time, but nearly three decades later it’s the cornerstone of one of our biggest sneaker releases of the year and a design premise that is embraced and seen throughout the industry.”

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