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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov072018

Reebok Sole Fury Ads Star Conor McGregor, Brandin Cooks, Nathalie Emmanuel

By Barry Janoff

November 7, 2018: Reebok is on a roll.

Last month, it unveiled a campaign that included Shaquille O’Neal, Lil Yachty and social media celeb Jay Versace to support the re-launch of Aztrek.

This week, the division of adidas signed singer Cardi B to an endorsement deal to represent Reebok in marketing, on-stage and other activation. She will feature Reebok's Aztrek sneaker and apparel as part of a Cardi B x Reebok campaign.

Now, the brand is launching it’s Sole Fury line, supported by a multi-media effort that stars MMA-turned-boxer Conor McGregor, wide receiver Brandin Cooks of the NFL's Los Angeles Rams, rappers Lil Baby and Future and actress Nathalie Emmanuel (Furious 7, Game of Thrones).

According to Reebok, the Sole Fury design is a “modernized revival of split cushioning technology, a footwear innovation pioneered by Reebok in the 1990s that broke away from conventional practice by entirely removing a section of a sneaker’s midsole.”

“Sole Fury marks an exciting new chapter in our performance footwear business, based on the premise of fusing modern styling and aesthetic with iconic innovation and design from our archive to drive the next generation of streetwear,” Todd Krinsky, GM for Reebok Performance, said via the brand.

The Sole Fury campaign, “Split From (The Pack),” is a “salute to all those who possess the spirit and confidence it takes to defy convention in order to drive culture.”

A launch spot with Cooks focuses not on his on-field talent but his desire and skill regarding photography. “My goal is to find things that you don’t see every day,” Cook says in the spot. “It’s a hobby and passion that keeps me sane between football games.”

The spot follows Cook, who attended Oregon State University, as he photographs various locations in the state.

Each of the featured players in the campaign will get a similar treatment.

Support includes print, digital, social media and POP.

Emmanuel appeared in Reeboks’ “Be More Human” campaign over the summer.

“I think in order to do anything extra-ordinary in this world, you must be fearless,” McGregor said via Reebok. “That’s not to say never be afraid, because we are all afraid at some stage, but just not be afraid of external things like failure.

“I’m in a position now where I'm going to do as I feel and carry on as I'm going to. You’ve got to not listen to outsiders and instead listen to yourself because at the end of the day you’re the master of your own universe.”

According to Krinsky, “When we debuted this style back in the '90s, people thought we were nuts.

“It was a bold risk that not everyone understood or appreciated at the time, but nearly three decades later it’s the cornerstone of one of our biggest sneaker releases of the year and a design premise that is embraced and seen throughout the industry.”

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