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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec042013

Nike Goes Straight Down The Middle With McIlRoy, Rooney, Bing Crosby

By Barry Janoff

December 3, 2013: Earlier this year, top-ranked golfers Rory McIlroy and Tiger Woods were teamed in a campaign to support Nike Golf.

Now, McIlroy returns to the golf course, not with Woods and not to promote golf, but instead with international soccer star Wayne Rooney of Manchester United to support the launch of Nike's new Ordem soccer ball.

The multi-platform campaign is anchored by a TV spot, "Straight Down The Middle," in which McIlroy and Rooney compete to see who can drive a ball the farthest, with McIlroy swinging at golf balls with his Nike VRS Covert 2.0 driver and Rooney kicking the Ordem soccer ball.

The scenario mirrors that of the McIlroy-Woods spot, "No Cup Is Safe," in which the two challenge each other with increasingly difficult golf shots.

Nike is the official supplier for the Barclay's English Premier League, Serie A and La Liga; as well as ten national soccer teams that will be part of the 2014 FIFA World Cup in Brazil. The Beaverton, Ore.-based sports company said that the new Ordem ball would be used by all Nike-sponsored federations and clubs during international friendly games beginning in early 2014.

The Nike Ordem will be available at Nike.com beginning Dec. 5.

Rival adidas is the official supplier to FIFA and the World Cup.

The Ordem ball is "designed and engineered for a highly sensitive feel and explosive response off the foot," according to Nike. The surface of the Nike Ordem is "debossed with Nike Aerow Trac grooves, a "proprietary innovation . . . engineered to grip and channel the air to produce the truest trajectory and most consistent flight [to] help ensure stability and accuracy in mid-air."

The TV commercial is played out to the Sammy Cahn- Jimmy Van Heusen song, "Straight Down the Middle," and sung by Bing Crosby, which highlights the challenges that golfers face on the course — which also are the same reasons that golfers love the sport.

According to the lyrics, "Whack down the fairway. It went smack down the fairway.Then it started to slice just a smidge off line. It headed for two, then it bounced off nine. My caddie says long as you're still in the state, you're okay. Yes, it went straight down the middle quite a ways."

The spot includes a guest appearance by soccer icon Ronaldo. Support includes Internet and social media destination such as Twitter, Facebook and YouTube. (See the full spot here.)

According to Nike, Rooney and Rory "have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football."

"The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play," McIlroy said in a statement. "He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England."

Nike Hands Tiger Woods' Golf Marketing Crown To Rory McIlroy

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