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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Dec042013

Nike Goes Straight Down The Middle With McIlRoy, Rooney, Bing Crosby

By Barry Janoff

December 3, 2013: Earlier this year, top-ranked golfers Rory McIlroy and Tiger Woods were teamed in a campaign to support Nike Golf.

Now, McIlroy returns to the golf course, not with Woods and not to promote golf, but instead with international soccer star Wayne Rooney of Manchester United to support the launch of Nike's new Ordem soccer ball.

The multi-platform campaign is anchored by a TV spot, "Straight Down The Middle," in which McIlroy and Rooney compete to see who can drive a ball the farthest, with McIlroy swinging at golf balls with his Nike VRS Covert 2.0 driver and Rooney kicking the Ordem soccer ball.

The scenario mirrors that of the McIlroy-Woods spot, "No Cup Is Safe," in which the two challenge each other with increasingly difficult golf shots.

Nike is the official supplier for the Barclay's English Premier League, Serie A and La Liga; as well as ten national soccer teams that will be part of the 2014 FIFA World Cup in Brazil. The Beaverton, Ore.-based sports company said that the new Ordem ball would be used by all Nike-sponsored federations and clubs during international friendly games beginning in early 2014.

The Nike Ordem will be available at Nike.com beginning Dec. 5.

Rival adidas is the official supplier to FIFA and the World Cup.

The Ordem ball is "designed and engineered for a highly sensitive feel and explosive response off the foot," according to Nike. The surface of the Nike Ordem is "debossed with Nike Aerow Trac grooves, a "proprietary innovation . . . engineered to grip and channel the air to produce the truest trajectory and most consistent flight [to] help ensure stability and accuracy in mid-air."

The TV commercial is played out to the Sammy Cahn- Jimmy Van Heusen song, "Straight Down the Middle," and sung by Bing Crosby, which highlights the challenges that golfers face on the course — which also are the same reasons that golfers love the sport.

According to the lyrics, "Whack down the fairway. It went smack down the fairway.Then it started to slice just a smidge off line. It headed for two, then it bounced off nine. My caddie says long as you're still in the state, you're okay. Yes, it went straight down the middle quite a ways."

The spot includes a guest appearance by soccer icon Ronaldo. Support includes Internet and social media destination such as Twitter, Facebook and YouTube. (See the full spot here.)

According to Nike, Rooney and Rory "have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football."

"The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play," McIlroy said in a statement. "He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England."

Nike Hands Tiger Woods' Golf Marketing Crown To Rory McIlroy

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