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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec042013

Nike Goes Straight Down The Middle With McIlRoy, Rooney, Bing Crosby

By Barry Janoff

December 3, 2013: Earlier this year, top-ranked golfers Rory McIlroy and Tiger Woods were teamed in a campaign to support Nike Golf.

Now, McIlroy returns to the golf course, not with Woods and not to promote golf, but instead with international soccer star Wayne Rooney of Manchester United to support the launch of Nike's new Ordem soccer ball.

The multi-platform campaign is anchored by a TV spot, "Straight Down The Middle," in which McIlroy and Rooney compete to see who can drive a ball the farthest, with McIlroy swinging at golf balls with his Nike VRS Covert 2.0 driver and Rooney kicking the Ordem soccer ball.

The scenario mirrors that of the McIlroy-Woods spot, "No Cup Is Safe," in which the two challenge each other with increasingly difficult golf shots.

Nike is the official supplier for the Barclay's English Premier League, Serie A and La Liga; as well as ten national soccer teams that will be part of the 2014 FIFA World Cup in Brazil. The Beaverton, Ore.-based sports company said that the new Ordem ball would be used by all Nike-sponsored federations and clubs during international friendly games beginning in early 2014.

The Nike Ordem will be available at Nike.com beginning Dec. 5.

Rival adidas is the official supplier to FIFA and the World Cup.

The Ordem ball is "designed and engineered for a highly sensitive feel and explosive response off the foot," according to Nike. The surface of the Nike Ordem is "debossed with Nike Aerow Trac grooves, a "proprietary innovation . . . engineered to grip and channel the air to produce the truest trajectory and most consistent flight [to] help ensure stability and accuracy in mid-air."

The TV commercial is played out to the Sammy Cahn- Jimmy Van Heusen song, "Straight Down the Middle," and sung by Bing Crosby, which highlights the challenges that golfers face on the course — which also are the same reasons that golfers love the sport.

According to the lyrics, "Whack down the fairway. It went smack down the fairway.Then it started to slice just a smidge off line. It headed for two, then it bounced off nine. My caddie says long as you're still in the state, you're okay. Yes, it went straight down the middle quite a ways."

The spot includes a guest appearance by soccer icon Ronaldo. Support includes Internet and social media destination such as Twitter, Facebook and YouTube. (See the full spot here.)

According to Nike, Rooney and Rory "have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football."

"The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play," McIlroy said in a statement. "He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England."

Nike Hands Tiger Woods' Golf Marketing Crown To Rory McIlroy

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