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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec042013

Nike Goes Straight Down The Middle With McIlRoy, Rooney, Bing Crosby

By Barry Janoff

December 3, 2013: Earlier this year, top-ranked golfers Rory McIlroy and Tiger Woods were teamed in a campaign to support Nike Golf.

Now, McIlroy returns to the golf course, not with Woods and not to promote golf, but instead with international soccer star Wayne Rooney of Manchester United to support the launch of Nike's new Ordem soccer ball.

The multi-platform campaign is anchored by a TV spot, "Straight Down The Middle," in which McIlroy and Rooney compete to see who can drive a ball the farthest, with McIlroy swinging at golf balls with his Nike VRS Covert 2.0 driver and Rooney kicking the Ordem soccer ball.

The scenario mirrors that of the McIlroy-Woods spot, "No Cup Is Safe," in which the two challenge each other with increasingly difficult golf shots.

Nike is the official supplier for the Barclay's English Premier League, Serie A and La Liga; as well as ten national soccer teams that will be part of the 2014 FIFA World Cup in Brazil. The Beaverton, Ore.-based sports company said that the new Ordem ball would be used by all Nike-sponsored federations and clubs during international friendly games beginning in early 2014.

The Nike Ordem will be available at Nike.com beginning Dec. 5.

Rival adidas is the official supplier to FIFA and the World Cup.

The Ordem ball is "designed and engineered for a highly sensitive feel and explosive response off the foot," according to Nike. The surface of the Nike Ordem is "debossed with Nike Aerow Trac grooves, a "proprietary innovation . . . engineered to grip and channel the air to produce the truest trajectory and most consistent flight [to] help ensure stability and accuracy in mid-air."

The TV commercial is played out to the Sammy Cahn- Jimmy Van Heusen song, "Straight Down the Middle," and sung by Bing Crosby, which highlights the challenges that golfers face on the course — which also are the same reasons that golfers love the sport.

According to the lyrics, "Whack down the fairway. It went smack down the fairway.Then it started to slice just a smidge off line. It headed for two, then it bounced off nine. My caddie says long as you're still in the state, you're okay. Yes, it went straight down the middle quite a ways."

The spot includes a guest appearance by soccer icon Ronaldo. Support includes Internet and social media destination such as Twitter, Facebook and YouTube. (See the full spot here.)

According to Nike, Rooney and Rory "have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football."

"The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play," McIlroy said in a statement. "He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England."

Nike Hands Tiger Woods' Golf Marketing Crown To Rory McIlroy

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