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• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

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Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

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1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
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8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec042013

Nike Goes Straight Down The Middle With McIlRoy, Rooney, Bing Crosby

By Barry Janoff

December 3, 2013: Earlier this year, top-ranked golfers Rory McIlroy and Tiger Woods were teamed in a campaign to support Nike Golf.

Now, McIlroy returns to the golf course, not with Woods and not to promote golf, but instead with international soccer star Wayne Rooney of Manchester United to support the launch of Nike's new Ordem soccer ball.

The multi-platform campaign is anchored by a TV spot, "Straight Down The Middle," in which McIlroy and Rooney compete to see who can drive a ball the farthest, with McIlroy swinging at golf balls with his Nike VRS Covert 2.0 driver and Rooney kicking the Ordem soccer ball.

The scenario mirrors that of the McIlroy-Woods spot, "No Cup Is Safe," in which the two challenge each other with increasingly difficult golf shots.

Nike is the official supplier for the Barclay's English Premier League, Serie A and La Liga; as well as ten national soccer teams that will be part of the 2014 FIFA World Cup in Brazil. The Beaverton, Ore.-based sports company said that the new Ordem ball would be used by all Nike-sponsored federations and clubs during international friendly games beginning in early 2014.

The Nike Ordem will be available at Nike.com beginning Dec. 5.

Rival adidas is the official supplier to FIFA and the World Cup.

The Ordem ball is "designed and engineered for a highly sensitive feel and explosive response off the foot," according to Nike. The surface of the Nike Ordem is "debossed with Nike Aerow Trac grooves, a "proprietary innovation . . . engineered to grip and channel the air to produce the truest trajectory and most consistent flight [to] help ensure stability and accuracy in mid-air."

The TV commercial is played out to the Sammy Cahn- Jimmy Van Heusen song, "Straight Down the Middle," and sung by Bing Crosby, which highlights the challenges that golfers face on the course — which also are the same reasons that golfers love the sport.

According to the lyrics, "Whack down the fairway. It went smack down the fairway.Then it started to slice just a smidge off line. It headed for two, then it bounced off nine. My caddie says long as you're still in the state, you're okay. Yes, it went straight down the middle quite a ways."

The spot includes a guest appearance by soccer icon Ronaldo. Support includes Internet and social media destination such as Twitter, Facebook and YouTube. (See the full spot here.)

According to Nike, Rooney and Rory "have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football."

"The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play," McIlroy said in a statement. "He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England."

Nike Hands Tiger Woods' Golf Marketing Crown To Rory McIlroy

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