Keeping an eye on the worldwide leader in sports from partnerships to marketing to upcoming events.

Paul Chibe joins Anheuser-Busch from Wrigley, bringing in a new vision and new ideas that could have the brewer thinking out of the can. MORE

The biggest deal in NHL broadcast history will keep games on NBC as well as the soon-to-be-renamed Versus, now an NBC sibling. MORE

Longtime key media/communications point man Andrew Giangola leaves the racing circuit to join IMG College. MORE

The former world's heavyweight champion continues to rehabilitate his public image with an app that lets him again don boxing gloves. MORE

MSG Network took the lead in welcoming Carmelo Anthony to New York with a full day of programming that included his first game with the Knicks. MORE

The people who brought NFL icon Vince Lombardi to Broadway are now planning for a theatrical event focusing on NBA legends Magic Johnson and Larry Bird. MORE

The New York Jets are hot, and SNY has extended its deal with the team to make sure that Gang Green gets plenty of air time. MORE

Keith Levy, vp-marketing, has left, meaning a shake-up as Anheuser-Busch heads toward Super Bowl XLV and a year of high-profile alliances. MORE

Kobe Bryant is now using Facebook and other social networks to launch a game that will help build his global brand. MORE

A new Web-based series, Double Take, features athletes interviewing themselves, beginning with Shaquille O'Nealgoing one-one-one with Shaquille O'Neal. MORE

NCAA brings in Turner Sports to create, manage NCAA Digital, to include March Madness and all 88 NCAA championships. MORE

From "Do you believe in miracles? Yes!" to "Down goes Frazier" to "The Giants win the pennant" to "Goooaaalll," the readers of NYSportsJournalism pick the ten all-time best. MORE

Turner Sports will now oversee the business, technical and marketing operations of Sports Illustrated's various online assets. MORE

The Canadians are coming! NFL Network will air 14 CFL games during the 2010 season. MORE

Shaquille O'Neal's Shaq Vs. is back, and the NBA veteran is bringing Dwight Howard, Dale Earnhardt Jr. and Kavya Shivashankar with him. MORE

Digital sports media vet Brian Grey has been named Bleacher Report CEO. MORE

The selection of the site that will host Super Bowl XLVIII - from among Tampa, Miami and New York/New Jersey - will be shown live on NFL Network. MORE

New 14-year, $10.8B deal brings Turner into the broadcasting picture, with expanded live coverage of Division I men's basketball tournament. MORE

Placement for the new Total Defense 5 line will see teams vie for Donald Trump's OK in a TV spot with ex-NBAers Scottie Pippen and Clyde Drexler. MORE

NFL quarterback Michael Vick hopes to shed some of his troubled past by signing with a new team - Spike TV's Pros vs. Joes. MORE

VH1 will play matchmaker for NFL wide receiver Chad Ochocinco in a new reality series this summer. MORE

The league kicks off its alliance with Hulu featuring 400 hours of footage from NFL Network, NFL Films. MORE

Shaquille O'Neal is making a big statement to raise awareness for the need for bone marrow donors in a new PSA campaign. MORE

The people at Guinness are going to great heights to find the tallest woman in the world - someone even Yao Ming might look up to. MORE

New York Knicks team with Twitter co-founder Jack Dorsey to tweet fans. MORE

Networks, social media outlets recorded big numbers during and after Tiger Woods' apology appearance on Feb. 19. MORE

Sun Life Financial, which is paying $7.5 million per year for naming rights Sun Life Stadium, got $26 million in media exposure on CBS during Super Bowl XLIV. MORE

ESPN putting on a full court marketing press for the upcoming Winning Time: Reggie Miller vs. The New York Knicks. MORE

Now playing at the Post Office: Burns & Allen, Red Skelton, Sgt. Friday, Groucho and The Lone Ranger. MORE

VH1 seeks to score points digging for basketball dirt in a new reality show starring the wives, ex-wives and soon-to-be ex-wives of such NBA players as Shaquille O'Neal. MORE

The late NFL legendary head coach Vince Lombardi will get a new playbook via a multi-character show scheduled to open on Broadway in 2010. MORE

Subway Restaurants has signed a deal with NBC Sports that will utilize Michael Phelps and integrate Subway into football, hockey and other network telecasts. MORE

Olympic hero Michael Phelps plans to keep Shaq Vs. from taking a dive in the ratings. MORE

Shaquille O'Neal is not resting during his summer vacation as he travels around filiming segments for Shaq Vs., invests in GreenHouse and keeps in touch via Twitter with more than 1.9 million followers. MORE

Another McMahon is leaving the WWE as Shane McMahon, evp-global media and son of chairman/CEO Vince, is resigning, following by several weeks mom and ex-CEO Linda. MORE

Tommy LaSorda was not the man of the hour, but he was part of the allure at an event honoring Jamie McCourt of the Los Angeles Dodgers. MORE

Exclusive meeting puts Vick, A-Rod, Bonds, Tyson, steroids and fighting in hockey under a critical microscope. MORE

The racing circuit signs a deal with Showtime Sports to produce with Nascar Media a weekly highlights show that will coincide with the 2010 season. MORE

Muhammad Ali Enterprises and MGX Lab have unveiled "Ali's Greatest Jabs" for the iPhone and iTouch. MORE

Tony Kornheiser has taken himself off the flight plan at Monday Night Football due to a fear of flying, and he will be replaced by former NFL coach Jon Gruden. MORE

ExxonMobil in March will debut a weekly 30-minute series devoted to motor sports, Mobil 1 The Grid. MORE

A celeb-filled party at Mickey Mantle’s Restaurant helped MSG Network unveil The Bronx is Burning, the mini-series that originally ran on ESPN in 2007. MORE

Some sports events can be enhanced by watching them on TV, but these ten are channel-turners. MORE

The Super Bowl, a Yankees-Red Sox game at Yankee Stadium, a Stanley Cup game, the Daytona 500 and college football at the Rose Bowl are only 5% of the 100 Sporting Events You Must See Live. MORE

Charles Barkley told TNT partner Ernie Johnson, "I need to make sure drinking is not a problem for me." MORE

Moving from print to Internet in the age of media consolidation. MORE

Liz Dolan, a marketing exec whose resume includes a decade with Nike, has been named CMO for OWN: The Oprah Winfrey Network. MORE